Mixed Martial Arts
UFC strikes beer sponsorship deal with Drink West in Australia
The Ultimate Fighting Championship has announced a six-month sponsorship agreement with Drink West, the Sydney-based beer brand founded by UFC fighters Tai Tuivasa and Tyson Pedro, covering Australia
ONE Championship appoints Talisman to drive international commercial growth
Asian mixed martial arts promotion ONE Championship has appointed the sports and entertainment agency Talisman to identify new commercial opportunities in markets outside of Southeast Asia
UFC expands Trojan condom deal with new sponsorship asset
Ultimate Fighting Championship has expanded its sponsorship agreement with condom brand Trojan
ONE Championship extends Tumi sponsorship
Asian mixed martial arts promotion ONE Championship has extended its partnership with luggage brand Tumi, agreeing a new, multi-year deal.
Tumi will be ONE's 'official premium luggage partner'
UFC extends long-term association with Opro
The Ultimate Fighting Championship (UFC) has signed an extension to its global licensing agreement with mouthguard brand Opro
UFC introduces LED displays around Octagon
The Ultimate Fighting Championship has introduced a new LED system around the outer circumference of its Octagon fighting cage that will display sponsor brands and messages to in-arena fans and television…
UFC, Thorne HealthTech extend global marketing partnership
The Ultimate Fighting Championship has secured a multiyear extension of its global marketing partnership with science-driven wellness company Thorne HealthTech.
Bet365 extends UFC deal in UK and Ireland
The Ultimate Fighting Championship mixed martial arts organisation has extended its sponsorship agreement with online sports betting company bet365
UFC secures Manscaped extension
Mixed martial arts organisation Ultimate Fighting Championship (UFC) has signed an extension to its sponsorship contract with men’s personal care brand Manscaped.
Timex signs global UFC sponsorship and licensing deal
Mixed martial arts organisation UFC has signed a major global sponsorship and licensing agreement with watch brand Timex
Fitness brand Clmbr adds to UFC’s diverse sponsorship portfolio
Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.
UFC signs wide-ranging deal with Sweet Sweat
The Ultimate Fighting Championship has signed a global deal with athletic performance brand Sweet Sweat
The Memento Group to distribute UFC memorabilia in IMG-brokered deal
The Ultimate Fighting Championship has agreed a multi-year deal making The Memento Group its global distributor of officially licensed UFC memorabilia
UFC signs large-scale deal with Icon Meals
Pact with Texas-based meal provider to focus in part on fighter nutrition
UFC, Modelo extend marketing partnership
The Ultimate Fighting Championship has extended its partnership with Modelo, which was designated the mixed martial arts organization's official beer in 2018
UFC, Monster Energy extend global partnership
The Ultimate Fighting Championship has extended its global partnership with Monster Energy, which will remain designated the official energy drink of the mixed martial arts promotion
PFL brings in Columbia Care as official CBD partner
The Professional Fighters League has secured an agreement with medical and adult-use cannabis product company Columbia Care to become the mixed martial arts promotion's official cannabidiol (CBD) partner
PFL partners with HotelPlanner
The Professional Fighters League has partnered with travel technology company HotelPlanner to become the organization's official hotel booking partner.