Horse Racing

Emirati marine terminal operator DP World has signed a five-year strategic sponsorship agreement with equestrian-focused investment group Meydan to become a ‘pillar partner’ of the organisation and sponsor of the Group 1 race, Dubai Turf, in the Dubai World Cup.

UK gin brand Greenall’s has signed a three-year sponsorship agreement with British horse racing commercial group the Jockey Club.

Online betting exchange Betdaq has extended its partnerships with UK racecourses Doncaster and Royal Windsor for 2015.

The State of Qatar has bolstered its presence in British horseracing through a 10-year title sponsorship agreement for the Goodwood Festival.

Betting company Coral has extended its title sponsorship of the annual Scottish Grand National horse race.

Bookmaker Boylesports has signed a two-year extension to its title sponsorship of the Irish Grand National horse race.

Luxury Swiss watch brand Longines has bolstered its established presence in horse racing through a sponsorship agreement with the Japan Racing Association for the Japan Cup.

Swiss watchmaker Longines has agreed a deal to become an official partner of the 2014 Breeders’ Cup US horseracing showpiece.

Nevada tourism body the Las Vegas Convention and Visitors Authority (LVCVA) has struck a partnership deal with the 2014 edition of the Breeders’ Cup US horseracing showpiece, which will take place in the neighbouring US state of California.

Online betting and casino operator Betway has struck a deal to become the title sponsor of the Queen Mother Champion Chase, one of the showpiece races at the Cheltenham Festival annual UK horseracing event.

UK bookmaker Ladbrokes has announced a two-year extension to its title sponsorship of the St Leger Festival horse racing event at Doncaster Racecourse.

Restaurant management company Yum Brands has reached an agreement with the operating group of Churchill Downs racecourse to retain its presenting sponsorship of the iconic Kentucky Derby horse race through 2020.

Energy company Qatar Petroleum International has extended its contract as the exclusive sponsor of the world’s richest horse race for purebred Arabians, the Qatar Arabian World Cup, to take in the 2014 edition at Longchamp, Paris on October 5.

Private aviation company Sentient Jet has agreed a multi-year deal to become the title sponsor of the Breeders’ Cup Juvenile grade one thoroughbred race, along with the exclusive private aviation partner of the Breeders’ Cup US horse racing showpiece.

Sports sponsorships by the UK betting operator Ladbrokes are currently used as part of an integrated marketing approach rather than a standalone tool to acquire betting customers, a key marketing executive at Ladbrokes has said.

Online gaming company 32Red will use its recently-signed shirt sponsorship with Scottish football club Rangers to drive brand awareness, as well as consideration of the brand when sports fans choose an online gaming provider.