Horse Racing

Punchestown Racecourse has announced Bibby Financial Services Ireland as the title sponsor of its showpiece Gold Cup race.

Qatari private investment company QIPCO Holdings has increased its presence in British horse racing through a wide-ranging five-year deal to become the first ever official partner of Royal Ascot.

Asian online bookmaker Dafabet is using sponsorship of football clubs and snooker events in the United Kingdom to drive revenue in its core Asian markets

British bookmaker Coral is likely to spend more on sports sponsorship in the next 12 months as it tries to bridge the gap between its UK retail betting market share of around 20 per cent via 1,700 betting…

UK bookmaker Coral, a division of online and land-based betting operator Gala Coral, has agreed a five-year extension to its title sponsorship of the Welsh Grand National annual horseracing event.

The UK’s Arena Racing Company has confirmed title sponsorship deals with bookmakers 32Red, Ladbrokes, Coral and Bookmakers.co.uk for its new All-Weather Championships.

Cognac brand Hennessy has extended its title sponsorship of horse racing’s Gold Cup by a further three years.

Bookmaker Paddy Power has renewed its association with Cheltenham Racecourse by becoming the naming sponsor of the second day of the Open Meeting at the English horse racing venue.

Bloodstock sales company Tattersalls has reached a deal with the Curragh Racecourse to become the title sponsor of the Irish 2000 Guineas for the next three years.

Real estate developer Al Emadi Enterprises has extended its association with the Qatar Racing & Equestrian Club by signing a five-year sponsorship deal for the Prix Jean-Luc Lagardere event.

The Qatar Racing and Equestrian Club has sealed a five-year extension to its long-term partnership with French gas and oil giant Total.

Qatar Racing & Equestrian Club and Qatar Petroleum International, which represents the Gulf state’s energy portfolio globally, have signed a sponsorship deal encompassing this year’s horse racing showpiece, the Prix de l’Arc de Triomphe.

Cheltenham Racecourse has reached a three-year agreement with Freebets.com to make the betting affiliate site the title sponsor of its two mile five furlong handicap chase on Festival Trials Day.

UK alcoholic ginger beer brand Crabbie’s has become the new title sponsor of horse racing’s Grand National and the Grand National Festival after sealing a three-year deal.

Front Row Marketing Services has agreed a deal to market and sell the sponsorship and commercial rights for the 2013 edition of the Breeders’ Cup World Championships horseracing event.

Australian department store group Myer has extended its association with the Victoria Racing Club – the organiser of horse racing’s Melbourne Cup – through a five-year commercial deal.

Longines has expanded its relationship with Ascot Racecourse by agreeing an initial five-year deal to become an official partner of the venue until at least 2017.