Horse Racing
Maker’s Mark enters Breeders’ Cup partnership
Bourbon brand Maker’s Mark has reached a sponsorship agreement with US horseracing event the Breeders’ Cup.
L.V. Harkness & Company wraps up Breeders’ Cup deal
US thoroughbred horseracing event the Breeders’ Cup has announced a commercial partnership with fine gifts, interior design and trophies manufacturer L.V. Harkness & Company.
Dubai Duty Free stays on course with Irish Derby
Airport retailer Dubai Duty Free has extended its title sponsorship of horseracing’s Irish Derby.
Hagyard on board for Breeders’ Cup
Veterinary group Hagyard Equine Medical Institute has been named as an official partner of the Breeders’ Cup World Championships horseracing event.
Qipco signs biggest-ever British horse racing deal
The extended deal between Qatar Investment & Projects Development Holding Company (Qipco) and Great British Racing is a “game changer” for horse racing in the UK, experts said.
QIPCO seals major British Champions Series renewal
Qatar private investment firm QIPCO holding has secured a long-term extension to its sponsorship of horseracing’s British Champions Series.
Calumet Farm leaps to Breeders’ Cup deal
The Breeders’ Cup has confirmed Calumet Farm as the latest official farm partner of the iconic US horseracing event.
DraftKings adds to sports portfolio with Belmont Stakes partnership
Fantasy sports operator DraftKings has agreed a deal to become the presenting sponsor of the 2015 Belmont Stakes Racing Festival, a US horseracing event run by the New York Racing Association.
Gigaset links up with Ascot
Telecommunications company Gigaset has signed up as an official partner of the Ascot racecourse and the UK horseracing venue’s prestigious Royal meeting.
Going good for Xpressbet at Preakness Stakes
Online betting company Xpressbet has reached an agreement to serve as the title sponsor of the Preakness Stakes horse race.
Stella Artois toasts Ascot Racecourse partnership
Belgian beer and cider brand Stella Artois has entered into a three-year partnership with Ascot Racecourse in the UK.
Stobart strengthens horseracing ties with Flat Jockeys’ Championship
British infrastructure and support services company the Stobart Group has agreed a sponsorship deal for horseracing series the 2015 Flat Jockeys’ Championship.
Longines on board for Irish Champions Weekend
Swiss watch maker Longines has signed up as the title partner of the Irish Champions Weekend horse racing event and the official timekeeper for the Curragh and Leopardstown racecourses.
Aspall raises a glass to Jockey Club partnership
UK cider brand Aspall has entered into a partnership with British horse racing commercial group the Jockey Club.
West Point Thoroughbreds lines up for Breeders’ Cup
American racing stables West Point Thoroughbreds has agreed a multi-year partnership with the Breeders’ Cup horse racing showpiece.
BMW gets back in the saddle with Caulfield Cup Carnival
German automotive manufacturer BMW has returned to assume title sponsorship of Australian horse racing showpiece the Caulfield Cup Carnival under a multi-year partnership with the Melbourne Racing Club.
Harrogate quenches Ascot thirst
Harrogate Spring Water has signed a three-year sponsorship deal with Ascot Racecourse in the UK.
Appletiser refreshes Ascot Racecourse
Ascot Racecourse has agreed a sponsorship deal with soft drinks manufacturer Appletiser.