Hockey
Hero to serve as Asia Cup title sponsor
Indian motorcycle manufacturer Hero MotoCorp has been named as the title sponsor of this year’s edition of the men’s Asia Cup national team hockey tournament.
German Hockey Federation signs DB Schenker as shirt sponsor
German logistics firm DB Schenker has been unveiled as a premium partner of the German Hockey Federation (DHB).
Scottish Hockey signs up kit sponsor
Hero to title sponsor Hockey World Cup qualifier
Ausdrill secures Hockey Australia extension
Hockey New Zealand opens up to naming-rights partner
Hockey India League secures new sponsor for fifth season
Hockey India pens extension with main partner
Hockey Australia extends Tiger Turf partnership
The Hockey Australia national governing body has extended its partnership with artificial grass manufacturer Tiger Turf.
Asian Champions Trophy signs up first title sponsor
Direct selling company QNet has agreed a deal to become the title sponsor of this year’s men’s Asian Champions Trophy national team hockey tournament.
Hockey New Zealand scores principal partnership
The Hawke’s Bay Sports Events and Education Consortium has sealed a partnership with Hockey New Zealand.
Hero furthers hockey backing with Champions Trophy deals
Indian motorcycle manufacturer Hero MotoCorp has stepped up its backing of hockey by agreeing a deal with the International Hockey Federation (FIH) to sponsor the body’s 2016 Champions Trophy national team events.
South African Hockey Association nets wide-ranging apparel deal
Hockey apparel and equipment manufacturer Grays has entered into a partnership with the South African Hockey Association.
Hungaria: Relaunch targets multiple sports
Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.
Polytan signs on as hockey body’s global turf partner
The International Hockey Federation (FIH) has agreed a partnership with Polytan, under which the synthetic turf system manufacturer will supply surfaces for a number of the sport’s leading events in the coming years.
Investec seeks further success with England Hockey extension
The England Hockey governing body has agreed a four-year extension of its partnership with Investec which will result in the banking and asset management group continuing as the principal partner of the Great Britain and England women’s teams through to the 2020 Tokyo Olympic Games.
Polytan sets ground for hockey partnership
Polytan, a manufacturer of synthetic turf systems, has signed up as a partner of the European Hockey Federation.
FIH signs partners under new Quality Programme
The International Hockey Federation (FIH) has agreed partnerships with seven companies under its new Quality Programme initiative.