Handball
DHB sticks with Sportfive through 2030
The Sportfive agency has renewed one of its longest-standing commercial deals, reupping its agreement with the German Handball Federation (DHB) until 2030
Hummel: Challenger brand aims to create buzz in US football market
Danish sports brand Hummel aims to break into the US football market by using strategies that it has already deployed in Europe, Hummel chief executive Allan Vad Nielsen has told SportBusiness Sponsorship.
Sportfive adds two more World Women’s Handball Championship sponsors
The Sportfive agency has landed two more sponsors for the International Handball Federation (IHF) World Women's Handball Championship, which takes place across the Nordics later this year
Sportfive bolsters handball presence with FFHB appointment
The French Handball Federation (FFHB) has announced Sportfive as its exclusive agency for sponsorship sales.
Machineseeker extends Champions League Men title sponsorship, EHF lands MOL as new partner
Machineseeker, the German operator of online marketplaces for used machines and commercial vehicles, has extended its title sponsorship of the European Handball Federation’s Champions League Men, while H…
EHF targets goal innovation with Benz Sport deal to 2026
German sports equipment manufacturer Benz Sport has agreed a sponsorship deal with the European Handball Federation (EHF) until 2026
Gorenje and Orlen agree EHF Euro sponsorship deals
Gorenje, a domestic appliances manufacturer that is part of the Hisense family, has rekindled its association with the EHF Euro by agreeing a sponsorship deal covering both the men’s and women’s handball tou…
Liqui Moly announced as EHF Euro 2024 sponsor
The European Handball Federation (EHF) has unveiled Liqui Moly as the latest sponsor of the men's EHF Euro 2024 national team tournament
Deutsche Bahn to sponsor home EHF Euros
Deutsche Bahn (DB), the national railway company of Germany, has made its first entry into international handball sponsorship by agreeing a deal to back the men’s EHF Euro 2024 national team tournament t…
Infront negotiates revised EHF deal upon DAZN exit
DAZN has withdrawn from its 10-year tripartite agreement with Infront and the European Handball Federation with the terms and inventory included in a new, restructured agreement with the sports marketing…
Hummel extends backing of International Handball Federation
The International Handball Federation has renewed a supplier deal with Danish sportswear brand Hummel.
The new five-year deal will run until 2027, extending a relationship which commenced in 2019
Coca-Cola backs German Handball Federation
Soft drinks giant Coca-Cola has agreed a deal to sponsor the German Handball Federation (DHB) in a deal brokered by the Sportfive agency
Trivago backs 2023 World Handball Championship
Online holiday platform Trivago has agreed a deal to sponsor the 2023 Men’s World Handball Championship, which will take place in Sweden and Poland from January 11-29.
Falken signs up as Handball World Championships sponsor
The International Handball Federation (IHF) has announced Falken Tyre Europe as a sponsor of the Men's World Championships in 2023
Virtual advertising technology debuts in handball in Infront-Supponor tie-up
The Infront agency is working with Supponor to deploy the first-ever virtual replacement advertising technology used in handball during the Women’s Euro 2022 tournament being held in Slovenia, North M…
Spain’s Liga Asobal nets Plenitude as new title sponsor
Liga Asobal, the top division of club handball in Spain, has agreed a deal for energy company Plenitude to become its new title sponsor
Broadcast deals in over 80 countries for EHF Women’s Euro 2022
Rights agreements have been secured with 35 broadcasters for the European Handball Federation (EHF)’s Women’s Euro 2022, which will take place in Slovenia, North Macedonia and Montenegro from November 4 t…
Dry shampoo brand Batiste named Women’s EHF Euro sleeve sponsor
Dry shampoo brand Batiste has been added as a sponsor of the European Handball Federation’s Women’s Euro 2022 tournament.