Golf
Shane Lowry agrees Wayflyer deal ahead of 2022 Masters
Irish golfer Shane Lowry has signed as a global brand ambassador for Irish technology company Wayflyer
European Tour adds Five9 to growing list of technology-led sponsors
US-based contact centre software company Five9 has signed as a new sponsor of golf’s European Tour in a multi-year agreement.
Asian Tour and Ladies European Tour announce mixed-gender golf series in Thailand
The Asian Tour and Ladies European Tour have jointly announced the creation of two mixed-gender tournaments as part of a new co-sanctioned series that will launch next month
NoBull athletic brand joins PGA Tour sponsorship roster
US-based athletic footwear and apparel brand NoBull has signed a six-year sponsorship deal with the PGA Tour
Revamped European Tour sponsorship package commands higher rates in Velocity Global deal
Outsourcing firm Velocity Global’s official partner deal, announced earlier this month, suggests last year’s changes to the European Tour partnership programme are bearing fruit.
Mickelson dropped as The American Express host as two more sponsors loosen ties
Phil Mickelson continues to count the cost of his inflammatory comments about the PGA Tour and a rival, Saudi Arabia-backed breakaway league by being dropped as the host of The American Express PGA Tour …
DemandScience signs as PGA Tour’s ‘B2B sales pipeline’ sponsor
Global data company DemandScience has become the ‘Official B2B Sales Pipeline Generation Sponsor of the of the PGA Tour and PGA Tour Champions’ through 2026.
Mickelson loses KPMG, Amstel Light sponsorships after ‘reckless’ Saudi breakaway league comments
Top golfer Phil Mickelson has lost a long-standing partnership with British-Dutch multinational professional services network KPMG following his recent inflammatory comments about the PGA Tour and proposed…
Horizon gives name to Irish Open in ‘strategic alliance’ led deal
Biotechnology company Horizon Therapeutic has become title sponsor of the Irish Open golf tournament in a six-year deal engineered through the ‘strategic alliance’ between the DP World Tour and PGA Tou…
Velocity Global joins DP World Tour in official partner tier
Velocity Global, the cloud-based workforce management technology company, has signed as the 'Official Global Work Platform' of the DP World Tour, expanding on its growing presence in world golf over the…
Cazoo acquires title rights to golf’s French Open
Golf’s French Open will now be known as the Cazoo Open de France after the online automotive retailer acquired the title sponsorship rights.
Volvo Car Sweden named title sponsor of Scandinavian Mixed tournament
Volvo Car Sweden has become the title partner of the ‘Scandinavian Mixed Hosted by Henrik and Annika’, the first-of-its-kind golf tournament featuring 78 men and 78 women playing for one prize fund and…
Epson replaces Symetra as title sponsor of LPGA developmental tour
Japanese multinational electronics company Epson has struck a five-year deal to secure the naming rights to the Ladies Professional Golf Association's developmental tour through 2026
US Open AR – Deloitte & the US Golf Association
In response to the 2020 US Open being played without any fans due to Covid-19, USGA partner Deloitte built an AR app enabling golf fans to experience all 18 holes in near real-time 3D.
American Express extends PGA Tour event title sponsorship through 2028
American Express, the United States-based multinational payment card services company, has extended its title sponsorship of PGA Tour tournament The American Express in La Quinta, California, through …
Velocity Global partners with LPGA Tour, LET
Velocity Global, the cloud-based workforce management technology company, has expanded its reach within women's golf by striking a multiyear partnership with the Ladies Professional Golf Association and …
Costa Cruises joins 2023 Ryder Cup suppliers
Italian cruise line Costa Cruises has been named ‘Official Cruise Line of the 2023 Ryder Cup’, which will be held in Italy in 2023.
PIF puts name to golf’s Saudi International
Saudi Arabia’s Public Investment Fund has been named as the title sponsor of next month’s Saudi International, the first event of the 2022-23 Asian Tour.