Golf
Ralph Lauren teams up with PGAs of Europe
The PGAs of Europe golf body has entered into a partnership with US fashion and lifestyle brand Ralph Lauren.
European Senior Tour secures first title sponsor
UK-based travel insurance company Staysure has been named as the first title sponsor of golf’s European Senior Tour.
Grant Thornton signs wide-ranging PGA Tour deal
Accounting firm Grant Thornton has agreed a five-year deal to become an official marketing partner of golf’s PGA Tour.
Sony extends long-running backing of PGA Tour event
Japanese electronics company Sony has renewed its title sponsorship of PGA Tour golf event the Sony Open.
French companies rally behind home Ryder Cup
A group of leading French companies have agreed to become official suppliers of the 2018 edition of golf’s Ryder Cup, which will take place at Le Golf National near Paris.
CME Group extends backing of LPGA points race, season finale
The Ladies Professional Golf Association has renewed a title sponsorship agreement with financial market company CME Group, while the organisation has also extended a partnership with Cambia Health Solutions and signed a new deal with insurance company XL Catlin.
Mercedes-Benz adds WGC-HSBC Champions to golf portfolio
German automotive manufacturer Mercedes-Benz has agreed a deal to become the official car of the WGC-HSBC Champions golf tournament.
Mouton Cadet returns as Ryder Cup sponsor
French wine brand Mouton Cadet has agreed a deal to sponsor the 2018 edition of the Ryder Cup golf tournament, which will take place at Le Golf National near Paris.
EGA adds Abu Dhabi Championship to golf portfolio
UAE-based aluminium producer Emirates Global Aluminium has agreed a deal to sponsor the Abu Dhabi HSBC Championship golf event.
Delta signs on as new Masters partner
Delta Air Lines has agreed a deal to become an international partner of the Masters golf tournament.
Valero extends backing of Texas Open
San Antonio-based energy group Valero has renewed its title sponsorship of the Texas Open PGA Tour golf tournament.
PGA Tour opens new sponsor category with ZTE partnership
Golf’s PGA Tour has named Chinese telecommunications company ZTE as its first official smartphone partner.
Title sponsor renews with PGA Tour’s Vegas tournament
Shriners Hospitals for Children has renewed its title sponsorship of the annual PGA Tour golf event held in the US city of Las Vegas.
Emirates extends with European Tour, backs Ryder Cup
Dubai-based airline Emirates has renewed its sponsorship agreement with golf’s European Tour, through which it will also serve as an official partner of the 2018 edition of the Ryder Cup team event.
PGA Tour signs new title sponsor for Tournament of Champions
Business-focused mutual insurance company Sentry has been named as the new title sponsor of PGA Tour golf event the Tournament of Champions.
Skechers partners up with Solheim Cup
US footwear company Skechers has agreed a partnership to support both Team USA and Team Europe at the 2017 Solheim Cup, the women’s golf tournament which commences at Des Moines Golf and Country Club in Iowa later this week.
Swinging Skirts adds Taiwan Championship to women’s golf portfolio
Taiwanese non-profit golf organisation Swinging Skirts has been named as the title sponsor of this year’s edition of Ladies Professional Golf Association (LPGA) event the Taiwan Championship.
Bouygues backs France’s Ryder Cup
French construction engineering company Bouygues Construction has partnered with the French Golf Federation to sponsor the 2018 edition of the Ryder Cup, which will be staged at Le Golf National near Paris.