Gaelic Sports
RTE and GAA move on with sponsorship agreement
Irish public-service broadcaster RTE has reached a deal with the Gaelic Athletic Association for its new subscription-based online streaming service GAAGO to be a sponsor of the All Ireland Senior Football Championship.
Liberty Insurance showcases its hurling and camogie sponsorship at the ESA Excellence Awards
Liberty Mutual Insurance won the Business to Consumer Award at the ESA Excellence Awards in January for its sponsorship of Gaelic sports, hurling and camogie.
Liberty Mutual Group: Working with global and national sponsorship partners
Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.
Elverys to continue as Mayo GAA main sponsor despite upheaval
Irish sports store chain Elverys Sports has announced that it will continue to serve as a main sponsor of the Gaelic Athletic Association’s (GAA) Mayo County Board for the “foreseeable future” despite recent upheaval at the company.
Hyundai drives increasing PGA Tour presence
Korean automotive company Hyundai has expanded its presence in golf’s PGA Tour by agreeing sponsorship deals for two tournaments being staged this month.
GAA’s Sligo gears up for new season with multiple deals
Sportswear manufacturer Kukri has signed a three-year kit manufacturing deal with the Gaelic Athletic Association’s Sligo County Board.
Skoda and Tipperary GAA drive forward for another year
The Irish arm of Czech Republic-based automotive manufacturer Skoda has extended its sponsorship of the Tipperary Gaelic Athletics Association for another year.
AIG seals five-year deal with Dublin GAA
The Dublin County Board of the Gaelic Athletics Association has signed a five-year sponsorship agreement with American insurance giant AIG.
TCA Abu Dhabi and Volvo Ocean Race
Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) had three main objectives heading into its inaugural Volvo Ocean Race campaign: to showcase the emirate as a winter watersports tourism destination, to demonstrate local sailing potential and to leave a tangible legacy.
GAA seals landmark dual deal
Liberty Insurance has agreed a five-year sponsorship deal with the Gaelic Athletic Association.
Etihad trumped by Irish favourite
Etihad continues GAA partnership
ETIHAD AIRWAYS, the UAE’s national airline, has ended speculation surrounding its commitment to the GAA Hurling All Ireland Senior Championship with a sponsorship extension of a further 12 months. Although undisclosed, Frontiers values the deal at around $1.5m.