Football
PSG hits the jackpot with Emirates extension
Ligue 1 football club Paris Saint-Germain has agreed a five-year extension to its partnership with Emirates, according to French media reports.
Uefa scores seventh Euro 2016 global partner with SOCAR deal
The State Oil Company of Azerbaijan Republic (SOCAR) has agreed to become the seventh global partner for the 2016 European Football Championship as part of a wide-ranging deal with Uefa.
Centauro to invest more than $50m in World Cup deal
Brazilian sports retailer Centauro will invest more than $50m (€38.5m) in activating its new national supporter deal for the 2014 Fifa World Cup.
Fulham teams up with Adidas
English Premier League football club Fulham has announced a new “long-term” kit partnership with Adidas.
AFC names Mahdavikia and Lili as first Grassroots Ambassadors in Asia
The Asian Football Confederation (AFC) has appointed former international footballers Mehdi Mahdavikia and Bai Lili as its first grassroots ambassadors in Asia.
FA drives away with Vauxhall extension
The English Football Association has agreed a four-year extension to its deal with Vauxhall Motors.
Brazil takes off with new airline partner
The Brazilian Football Confederation has agreed a four-year sponsorship deal with Gol Linhas Aéreas.
FC Dallas closing in on stadium naming rights partner
Major League Soccer's FC Dallas is close to agreeing a naming rights deal for its stadium.
Volkswagen signs up Pele
Volkswagen has signed up Brazil national football team legend Pelé as a brand ambassador.
Jordan FA drinks to PepsiCo’s extended backing
PepsiCo has extended a sponsorship deal with the Jordan Football Association in a three-year deal, from 2013-14 to 2015-16.
FC Groningen powered by Essent extension
Dutch Eredivisie football club FC Groningen has extended a sponsorship deal with energy company Essent through to 2017.
Caixa bolsters Brazilian portfolio with Coritiba deal
Caixa Econômica Federal has agreed a one-year shirt sponsorship deal with Brazilian top-tier football club Coritiba.
Inter extends Oknoplast partnership
Italian Serie A football club Internazionale has extended its top-tier sponsorship deal with door manufacturer Oknoplast by two years, from 2013-14 to 2014-15.
B&Q exits talks for Football League rights – report
B&Q has pulled out of talks to become the next title sponsor of the English Football League.
PSL denies sponsor influence behind friendly decision
The South African Premier League has denied reports that sponsors influenced its decision to block a friendly match between Ajax Cape Town and Liverpool.
Puma set to seal record Arsenal kit deal – report
Arsenal has reportedly agreed a new kit deal with Puma worth more than £30 million (€35.6 million/$46.5 million) per year.
Globacom signs NPFL title sponsorship deal
Globacom is to become the title sponsor of the Nigerian Professional Football League after reaching an agreement with the League Management Company (LMC) for a three-year deal worth a reported N1.89 billion (US$11.9 million).
Continental strengthens North American presence with double soccer deal
Continental has announced new sponsorship deals with Soccer United Marketing and US Soccer.