Football
Hummel scores Real Valladolid deal
Hummel has agreed to become the new technical sponsor of Spanish top-tier Liga club Real Valladolid, in a deal that will run from next season until June 2017.
EXCLUSIVE: Emirates reveals massive sponsorship spend
Gulf airline Emirates has revealed what proportion of the company’s marketing budget is spent on sports sponsorship.
Huawei solidifies Spanish football interest with LFP deal
The Spanish Football League (LFP) has agreed a two-year sponsorship deal with Chinese telecommunications firm Huawei.
Sasol continues support of South African women’s football
The South African Football Association has extended its partnership with energy and chemical company Sasol through to 2017.
Emirates splashes out on major club shirt deals
The Emirates airline continued its big spending on football shirt sponsorships last month, signing off deals with Spanish Liga club Real Madrid, French Ligue 1 side Paris Saint-Germain, and US club New York Cosmos, with a combined value of around €60m ($80m) per season.
Uefa: Europa ad board changes will lift revenues
Uefa said this week that its full centralisation of all the rights to the perimeter advertising around its Europa League games was a “win-win situation” for the governing body and for the competing clubs.
English FA to expand portfolio with new international sponsorship packages
The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.
Macron targets glory with Perth
Sportswear manufacturer Macron has signed up as an official apparel partner of Australian A-League football club Perth Glory.
Seat and Nike get behind Eintracht Braunschweig’s Bundesliga return
German football club Eintracht Braunschweig has announced that Spanish car maker Seat will be its main sponsor, while Nike will be its kit partner, for the team’s return to the top-tier 1.Bundesliga in the 2013-14 season.
Businessman seeks to restore Hamburg stadium’s historic name
Klaus-Michael Kuehne, majority owner of international logistics company Kühne + Nagel, has expressed his interest in acquiring the naming rights to German 1.Bundesliga football club Hamburg SV’s stadium.
Chelsea scores Adidas extension
Chelsea has signed a 10-year extension to its kit partnership with Adidas in a deal the English Premier League football club claims is the biggest it has signed with a partner.
Qantas to end Socceroos naming rights deal
The Football Federation Australia (FFA) national governing body is on the look-out for a new naming rights partner for the Australia national team after the Qantas airline opted to bring an end to its long-term deal.
Hamburg set to lose stadium partner Imtech
Imtech has announced its intention to withdraw from its sponsorship commitments to three German 1.Bundesliga football clubs in a move that will bring an end to its stadium naming rights deal with Hamburg SV.
Uefa launches sponsorship rights sales process for club competitions
Uefa, football’s European governing body, has opened the sales process for the next cycle of sponsorship rights to the Champions League, Europa League and Super Cup club competitions.
Zambian companies line up to support Cosafa Cup
Mopani Copper Mines and telecommunications company MTN Zambia have signed up as sponsors of the Council of Southern Africa Football Associations (Cosafa) Cup national team tournament in Zambia.
FA gulps down Big Cola extension
The English Football Association has sealed a two-year extension to its partnership with Big Cola, the flagship brand of the multinational beverage company AJE.
Besiktas set for major Vodafone partnership
Turkish Super Lig football club Besiktas and Vodafone have signed a memorandum of understanding for the telecommunications firm to acquire the team’s shirt sponsorship and naming rights to its new stadium.
Bayer Leverkusen ties up Salzburg tourism partnership
German 1.Bundesliga football club Bayer 04 Leverkusen has announced a new partnership with SalzburgerLand Tourismus, the tourism agency in Salzburg, Austria.