Football
EXCLUSIVE: English FA to sell territory-specific international sponsorship rights
The English Football Association will sell newly-created territory-specific international sponsorship deals as part of its next rights cycle.
BBVA extends Liga backing
Banking group BBVA has struck a deal to extend its title sponsorship of the Spanish Liga, the top division of football in the country.
Aston Villa signs up Dafabet as new main sponsor
Dafabet is to become the new official main club sponsor of Aston Villa, after the Asian online betting company reached a two-year agreement with the English Premier League football team.
Manchester City drives into Indonesian market with Daihatsu
Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.
CBF feeds commercial hunger with BRF partnership
The Brazilian Football Confederation has signed another major sponsorship deal ahead of the 2013 Fifa Confederations Cup, with food company BRF agreeing a contract until 2022.
Chevrolet races ahead with U.S. Soccer partnership
Chevrolet has agreed a three-year sponsorship deal with the United States Soccer Federation to become an official partner of the governing body.
German national team dresses to impress with Hugo Boss
The German Football Association has signed a three-year partnership with fashion house Hugo Boss.
United gains commercial credit with Mexican partnership
Manchester United has signed a four-year sponsorship deal, from 2013-14 to 2016-17, with Mexican banking group INVEX.
SAP strengthens Hoffenheim partnership
German software giant SAP has signed a three-year extension, from 2013-14 to 2015-16, to its partnership with TSG 1899 Hoffenheim, upgrading its relationship to become the 1.Bundesliga football club’s new main sponsor.
Uefa launches licensing tender for upcoming events
Uefa has launched an invitation to tender for the master licensee rights to a number of European football competitions between 2014 and 2017, including Euro 2016.
Newcastle set for Cisse talks over sponsor issue
Newcastle United will hold talks with striker Papiss Cisse after he insisted he would not wear the team’s shirt carrying the branding of money lender Wonga, according to the Shields Gazette newspaper.
Fulham refreshes Saka Water partnership
Saka Natural Mineral Water UK has agreed a deal with Fulham to become the official water supplier of the English Premier League football club for the next two seasons.
Dynamo Kyiv banks new main partner
Ukrainian football club Dynamo Kyiv has agreed a three-year shirt sponsorship deal with Nadra Bank, from 2013-14 to 2015-16.
Herbalife adds Ronaldo to sports portfolio
Real Madrid star Cristiano Ronaldo has signed a five-year, multi-million dollar endorsement deal with Herbalife.
Swiss FA manufactures new title sponsor for cup competition
The Swiss Football Association has announced a four-year presenting partnership with Würth Group Switzerland for domestic knockout club competition the Swiss Cup.
Sponsors sign up for Fifa U-20 World Cup
The local organising committee for the 2013 Fifa U-20 World Cup has agreed sponsorship deals with Aksa Jenerator and Hyundai.
Bolton Wanderers drop QuickQuid sponsor plans after negative response
English Championship football club Bolton Wanderers has pulled out of a potential sponsorship deal with pay-day loans company QuickQuid after a negative response from fans and politicians.
Unimed Seguros signs up to support Brazil
Health services company Unimed Seguros has signed up as a sponsor of the Brazil national team.