Football

Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.

The New York Cosmos have agreed a major partnership with the American Cancer Society as the club prepares to make its return to the North American Soccer League next month.

Vauxhall has agreed a four-year extension to its sponsorship deal with the Scottish Football Association in a move that will ensure the automotive firm retains its position as a lead partner to the Scottish national team.

Menswear brand Hackett London has signed up as an official supplier of English Premier League football club Chelsea.

Panasonic has signed a four-year extension to its global partnership with Brazil and Barcelona football star Neymar, with the agreement set to place a heavy emphasis on the company’s sponsorship of the 2016 Olympic Games in Rio de Janeiro.

Brazilian football club Vasco da Gama has announced a sponsorship deal with car manufacturer Nissan.

English Premier League football club Liverpool has agreed a two-year extension to its shirt sponsorship deal with Standard Chartered Bank.

UK online bookmaker Sky Bet has agreed a five-year deal to become the new title sponsor of the English Football League.

Sportswear giant Puma has teamed up with the ESPN Wide World of Sport Complex to become the official equipment sponsor of youth football initiative Disney Soccer.

Katapult Sports negotiated a one-year territory-specific contract between Unilever-owned deodorant brand Rexona and FC Barcelona, valid from 1st February 2012.

Chris Hornbuckle, Vauxhall’s head of sponsorship, discusses the business decisions behind the company’s sponsorship strategy.

Dairy Australia, the national services body for Australian dairy farmers, has reached a one-off sponsorship agreement with A-League football team Melbourne Victory for its friendly against Liverpool on July 24.

Spanish Liga football club Barcelona has enhanced its commercial portfolio by signing a three-year partnership with Panasonic.

Mexican financial services company BBVA Bancomer has agreed a three-year deal to become title sponsor of the Liga MX, the top division of football in Mexico

Australian A-League football club Perth Glory has announced local government body Healthway as a major sponsor in a two-season deal.

The English Football League has announced a new sponsorship deal with pizza chain Papa John’s.