Esports
Saudi Esports Federation extends commercial ties with Sportfive
The Sportfive agency has agreed a deal with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of initiatives for the organisation
Guild Esports signs up Hummel, Bitstamp agrees early exit
London Stock Market-listed esports organisation Guild Esports has signed a three-year sponsorship and merchandising deal with Danish sports brand Hummel
PGL retains IMG for media, sponsorship and data rights
Esports company PGL has further extended its representation agreement with the IMG agency
Excel Esports adds HSBC UK to sponsorship portfolio
UK-based esports brand Excel Esports has named banking group HSBC UK as the organisation's ‘Official Financial Services Partner and Financial Health Provider’.
Sportfive adds Giants to esports representation roster
The Sportfive agency has further enhanced its esports portfolio by agreeing an alliance with Spanish organisation Giants
World Squash Federation moves into VR space with Racket:Next
The World Squash Federation (WSF) has closed a deal with the Virtual Sports Association and game design studio One Hamsa centred on the endorsement of virtual reality game Racket:Next
Panini agrees sponsorship ahead of eLaLiga’s third US Challenge
La Liga North America has announced a sponsorship deal with Panini America as the third edition of eLaLiga US Challenge begins
Guild Esports launches in-house studio to drive esports and gaming-led campaigns
David Beckham co-owned esports organisation Guild Esports has launched a new in-house production and creative studio to provide bespoke campaigns for its sponsors, as well as independent brands and media…
Beckham co-owned Guild Esports reports sponsorship-led revenue growth
London Stock Exchange-listed Guild Esports has reported record revenues of £4.5m ($5.5m/€5.1m) in its 2022 annual results, an increase of 137 per cent from 2021.
Sportfive secures first LEC beer sponsor with Desperados deal
The non-alcoholic brand of Desperados has become the first beer sponsor of the League of Legends EMEA Championship (LEC) through a deal making it a national partner for the German market
Hummel replaces Adidas as Team Vitality kit supplier
Danish sportswear brand Hummel has signed as kit supplier for the French esports organisation Team Vitality, in a deal brokered for the club by the Sportfive agency
Multi-sport recognition in India ‘paves way for esports sponsorships’
The Indian government has officially recognised esports as part of multi-sport events in a move that is set to open up investment and sponsorship opportunities for the sector
Riot Games seeking termination of FTX deal
US video game developer, publisher and esports tournament organiser Riot Games is seeking to terminate its sponsorship deal with cryptocurrency exchange FTX, claiming its association with the collapsed…
eSports Doomsday – Erste Group and League of Legends European Championship
To activate its partnership of the 2021 League Of Legends European Championship, Erste Bank built an integrated, digital-first activation programme based around driving debate and conversation on the classic…
TSM suspends partnership with FTX
United States-based global gaming and entertainment company TSM is suspending its 10-year naming rights deal with FTX after the cryptocurrency exchange filed for bankruptcy
Sportfive signs exclusive sponsorship sales deal with Brazil’s Pain Gaming
Sportfive has been awarded an exclusive mandate to sell sponsorship packages for Pain Gaming, the Brazilian esports team
Blast Premier taps CSM as sales agency of record
CSM Sport & Entertainment has been appointed as the sales agency of record for the Blast Premier esports tournament series
Sportfive adds Gen.G to esports representation roster
The Sportfive agency has added to its esports representation portfolio by agreeing a multi-year strategic alliance with the Gen.G organisation