Cycling

Lexus, the luxury car division of Japanese automotive manufacturer Toyota, has signed a two-year deal to become the official vehicle of the USA Pro Challenge through the 2015 edition of the annual cycling race.

Canadian bicycle manufacturer Argon 18 has agreed a three-year deal to become a title sponsor and bike provider to German ProContinental cycling outfit Team NetApp – Endura.

UCI World Tour cycling squad Team Belkin has confirmed that long-term sponsorship deals have been agreed in principle with the Dutch national lottery and retail company BrandLoyalty.

The Belgian national lottery has signed a six year extension to its title sponsorship of the Lotto-Belisol UCI World Tour cycling team, which will also have a new co-naming partner from 2015.

UCI World Tour cycling squad Team Belkin has secured its long-term future with the Dutch national lottery and retail company BrandLoyalty set to agree deals to sponsor the team, according to Dutch newspaper De Telegraaf.

UCI World Tour cycling team Omega Pharma Quick-Step has sealed a two-year extension to its title sponsorship agreement that will see it take on a new name from the 2015 season.

Swiss insurance company Vaudoise Insurance this month renewed its Presenting Sponsorship of cycling’s Tour de Suisse in a three-year deal, from 2015 to 2017.

German ProContinental cycling outfit Team NetApp – Endura has agreed a five-year deal for cooktops and cooktop extractor systems manufacturer Bora to become its new title sponsor from the 2015 season as it targets a place in the elite WorldTour.

UK insurance company Friends Life has struck a deal with the British Cycling organisation to become the first title sponsor of the Tour of Britain race.

UCI ProTour cycling team Garmin-Sharp has said it will change its naming sponsor arrangements in 2015.

Korean multinational electronics firm Samsung has agreed a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing that will run through 2015.

Cycle brand Avanti has agreed a deal to become the official bike supplier of the New Zealand Olympic Committee.

Insurance company Vaudoise has extended its title sponsorship of the Tour de Suisse after the InfrontRingier sports and entertainment agency took control of the organisation and marketing of the cycling event.

Cycling manufacturer Specialized Women has agreed a sponsorship deal for the new La Course by Le Tour de France event with the one-day race’s organiser Amaury Sport Organisation.

Performance bicycle manufacturer Bianchi is targeting a set demographic through its sponsorship deals with the UCI WorldTour Belkin Pro Cycling Team and UCI Continental Circuits Androni Giocattoli-Venezuela Team.

UCI ProTour cycling team Trek Factory Racing has announced it will partner with the PeopleForBikes movement for the remainder of the 2014 international race season.