Cycling

Cycling

UCI WorldTour cycling team Trek-Segafredo has extended its partnership with software company CA Technologies.
Athletics

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

Cycling

Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.

Cycling

Czech automotive manufacturer Skoda has agreed to extend its partnership with the Tour of Britain cycling event.
Cycling

Swiss cycling apparel brand Assos has entered into a partnership with the Tour of California UCI WorldTour cycling race.
Cycling

Swiss watch manufacturer Tag Heuer has agreed a long-term deal to sponsor the Giro d’Italia and a host of other Italian cycling races.
Cycling

GPS technology company Garmin has agreed deals to sponsor five UCI WorldTour cycling teams for the 2017 season.
Cycling

Dubai-based airline Emirates has signed on as the new co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.
Cycling

US cyber security software developer Cylance has agreed a deal to sponsor the Tour of Britain and Women’s Tour cycling events.
Cycling

Italian cycling wear manufacturer Alé has entered into a partnership with the European Cycling Union (UEC).
Cycling

French financial services company Cofidis has signed on as the main sponsor of the Spanish Cycling Federation (RFEC).
Cycling

Swiss watchmaker Tag Heuer has agreed a partnership with the 2017 edition of the Tour of California UCI WorldTour cycling race.
Cycling

UCI WorldTour cycling team Trek-Segafredo has unveiled sportswear manufacturer Sportful as its new kit partner.
Cycling

Cycling’s Vuelta a España has confirmed a sponsorship deal with Spanish telecommunications group Telefónica.
Cycling

Spanish energy company Feníe Energía has agreed a deal to sponsor the Vuelta a España cycling race.
Cycling

Spanish telecommunications group Telefónica has agreed a three-year deal to return as a sponsor of cycling’s Vuelta a España, according to El Pais.
Cycling

The French Cycling Federation (FFC) has extended its partnership with Italian cycling wear manufacturer Alé.
Cycling

Sports equipment manufacturer Scott Sports has signed on as a co-naming rights sponsor of Australian UCI WorldTour cycling team Orica-BikeExchange.