Cycling
Team Sunweb renews with Renson
German UCI WorldTour cycling outfit Team Sunweb has signed a three-year extension to its partnership with ventilation and solar shading products manufacturer Renson.
Cannondale-Drapac ride on with EF backing
Global education company EF Education First has agreed a naming-rights partnership with Cannondale-Drapac in a move that secures the long-term future of the UCI WorldTour cycling team.
Castelli returns to back Giro d’Italia
Italian sportswear firm Castelli has reached an agreement to supply kit for the next four editions of the Giro d’Italia cycling event.
Road cycling sponsorship market worth €397m p.a.
Research by Sports Sponsorship Insider into road cycling sponsorships across 27 UCI World Tour teams, the three Grand Tour events, 37 UCI World Tour events and UCI central properties, values the market at €397m per year.
Renfe to support Vuelta
Spanish state-owned train and freight operator Renfe has struck a deal to sponsor the 2017 edition of La Vuelta a España.
Content to the fore as Cannondale-Drapac teams up with Oath
UCI WorldTour cycling team Cannondale-Drapac has signed a partnership with US digital media company Oath.
Mavic extends Tour de France support
Bike equipment manufacturer Mavic has renewed its sponsorship of the Tour de France cycling event.
Ford retains Team Sky as its top European property
Title sponsor extends with Tour Down Under
Energy company Santos has agreed a deal to continue as the title sponsor of Australian UCI WorldTour cycling race, the Tour Down Under.
UAE Team Emirates banks FAB deal ahead of Tour de France
UCI WorldTour cycling outfit UAE Team Emirates has agreed a jersey sponsorship deal with First Abu Dhabi Bank (FAB) ahead of the start of the 2017 Tour de France.
FDJ adds Tour de France to cycling portfolio
French gaming operator Francaise des Jeux (FDJ) has become an official sponsor of the Tour de France for the first time as the 2017 edition of cycling’s ‘Grand Tour’ event prepares to launch on Saturday.
Bostik upgrades Tour de France partnership
Honda renews with Giro d’Italia after strong sales in Italy
Japanese car manufacturer Honda has agreed a second consecutive one-year deal with cycling’s Giro d’Italia, having enjoyed strong sales in the country last year, following four years of poor sales.