Cycling

German UCI WorldTour cycling outfit Team Sunweb has signed a three-year extension to its partnership with ventilation and solar shading products manufacturer Renson.

Global education company EF Education First has agreed a naming-rights partnership with Cannondale-Drapac in a move that secures the long-term future of the UCI WorldTour cycling team.

Italian sportswear firm Castelli has reached an agreement to supply kit for the next four editions of the Giro d’Italia cycling event.

Research by Sports Sponsorship Insider into road cycling sponsorships across 27 UCI World Tour teams, the three Grand Tour events, 37 UCI World Tour events and UCI central properties, values the market at €397m per year.

Spanish state-owned train and freight operator Renfe has struck a deal to sponsor the 2017 edition of La Vuelta a España.

UCI WorldTour cycling team Cannondale-Drapac has signed a partnership with US digital media company Oath.

Bike equipment manufacturer Mavic has renewed its sponsorship of the Tour de France cycling event.

Carmaker Ford has renewed its agreement with road cycling’s Team Sky for another two years, keeping the UCI WorldTour team as its leading European sponsorship property.

Energy company Santos has agreed a deal to continue as the title sponsor of Australian UCI WorldTour cycling race, the Tour Down Under.

UCI WorldTour cycling outfit UAE Team Emirates has agreed a jersey sponsorship deal with First Abu Dhabi Bank (FAB) ahead of the start of the 2017 Tour de France.

French gaming operator Francaise des Jeux (FDJ) has become an official sponsor of the Tour de France for the first time as the 2017 edition of cycling’s ‘Grand Tour’ event prepares to launch on Saturday.

Adhesive products manufacturer Bostik has upgraded its partnership with the Tour de France under a new two-year deal with the cycling ‘Grand Tour’ event.

Japanese car manufacturer Honda has agreed a second consecutive one-year deal with cycling’s Giro d’Italia, having enjoyed strong sales in the country last year, following four years of poor sales.

Japanese automotive manufacturer Honda has extended its partnership with the Giro d’Italia for the 2017 edition of the cycling race, which began today (Friday).

Giro d’Italia organiser RCS Sport has sparked controversy with the introduction of a new prize category backed by Italian tyre manufacturer Pirelli for this year’s 100th edition of the cycling showpiece.

Opticians chain Krys has extended its partnership with the Tour de France cycling event.

UK energy supply company OVO Energy has struck a deal to serve as title sponsor of the Tour of Britain, while sports apparel manufacturer Dare 2b and alcohol-free wine brand Eisberg have extended deals with the series of cycling events.

Italian coffee brand Segafredo Zanetti has upgraded its partnership with the Giro d’Italia to take on sponsorship rights to the cycling race’s points classification jersey.