Cycling
Spar signs first cycling partnership with Team Dimension Data
Convenience store chain Spar International has signed up as a sponsor of UCI WorldTour cycling outfit Team Dimension Data for Qhubeka.
LCL extends commitment to Tour de France’s yellow jersey
French financial services company LCL has renewed its long-running partnership with the Tour de France, through which it sponsors the cycling race’s iconic yellow jersey.
Giro d’Italia signs up logistics partner
Transport and logistics company Fercam has agreed a deal to sponsor the Giro d’Italia cycling race.
Cofidis adds WorldTour events to Spanish cycling portfolio
French financial services company Cofidis has strengthened its commitment to Spanish cycling by agreeing a new deal to sponsor three of the country’s UCI WorldTour races in 2018.
Skoda signs up as main sponsor of Deutschland Tour
Czech automotive manufacturer Skoda has been unveiled as the main sponsor of cycling’s Deutschland Tour.
Continental adds Vuelta to cycling portfolio
German tyre manufacturer Continental has agreed a deal to sponsor the Vuelta a España cycling event.
Bianchi signs up with Women’s WorldTour team
Racing bikes manufacturer Bianchi has entered into a new partnership with Team Eurotarget Vitasana of the UCI Women’s WorldTour.
OVO Energy extends commitment to UK cycling showpieces
UK energy supplier OVO Energy has extended its title sponsorship of the Tour of Britain and Women’s Tour, while it has extended its backing of British cycling to cover the Tour Series.
Santini backs returning Deutschland Tour
Italian sportswear manufacturer Santini has agreed a kit partnership with the Deutschland Tour cycling event.
Team Sunweb links up with Samsung
German UCI WorldTour cycling outfit Team Sunweb has entered into a partnership with consumer electronics company Samsung.
UCI WorldTour team brings in new title sponsor
UCI WorldTour cycling team Orica-Scott will be known as Mitchelton-Scott from next year after a naming-rights deal was signed with Australian winery Mitchelton.
Trek expands cycling portfolio with title sponsorship of women’s team
US bicycle manufacturer Trek has upgraded its partnership with Drops Cycling Team to become a title sponsor of the Women’s WorldTour outfit.
Groupama joins FDJ as sponsor of French UCI WorldTour team
French insurance firm Groupama has been named as a co-major sponsor of UCI WorldTour cycling team FDJ.
Continental steps up cycling commitment with Tour de France sponsorship
German tyre manufacturer Continental has been named as an official partner of the Tour de France cycling event.
Women’s WorldTour powerhouse renews with title sponsors
Women’s WorldTour outfit Boels-Dolmans Cycling Team has extended partnerships with its title sponsors, equipment rental company Boels Rental and Dolmans Landscaping Group.
Mercedes-Benz signs top-tier partnership with UCI
The Mercedes-Benz Vans division of German automotive manufacturer Mercedes-Benz has agreed a deal to become the main sponsor of the International Cycling Union’s (UCI) mountain bike discipline.
Team Sky links up with Henri Lloyd
UCI WorldTour cycling outfit Team Sky has signed a new partnership with British clothing brand Henri Lloyd.
Santini adds Trek-Segafredo to cycling portfolio
UCI WorldTour cycling team Trek-Segafredo has entered into a partnership with Italian sportswear manufacturer Santini.