Cricket
ECB drinks to Foster’s partnership
Australian lager brand Foster’s has agreed a two-year sponsorship deal with the England and Wales Cricket Board.
Audi South Africa and Cricket South Africa
Carmaker Audi’s sponsorship of the South African national cricket team, the Proteas, began in December 2014 at the start of the West Indies tour of South Africa.
Maruti Suzuki gears up IPL partnership
Automotive manufacturer Maruti Suzuki India has struck an agreement with the Board of Control for Cricket in India (BCCI) to become an official partner of the Indian Premier League Twenty20 tournament.
Daikin refreshes Delhi Daredevils partnership
The Delhi Daredevils Indian Premier League (IPL) Twenty20 cricket franchise has renewed a sponsorship deal with air-conditioning provider Daikin.
Durham drinks to new beer partnership
Australian lager brand Foster’s has secured a partnership with English county cricket club Durham.
Oxigen adds New Zealand to T20 portfolio
Indian payment services company Oxigen has agreed a season-long deal to become the official sponsor of the New Zealand Twenty20 cricket team.
Kent enters County Championship campaign with new shirt sponsor
Nursing agency Go Tec has agreed a shirt sponsorship deal with English county cricket club Kent.
Sussex secures new naming rights partner for home ground
English county cricket team Sussex has entered into a partnership with 1st Central, under which the car insurance provider will take on naming rights to the club’s home ground.
BCCI drives away with Hyundai partnership
Korean automotive manufacturer Hyundai has signed on as an official partner of the Board of Control for Cricket in India.
Partners sign on as World Twenty20 swings into action
Video streaming platform Hotstar, which is owned by pay-television broadcaster Star India, has agreed a sponsorship deal for the 2016 World Twenty20, while the national team cricket tournament has also teamed up with Indian home shopping television channel HomeShop18.
PepsiCo returns to BCCI
US multinational food and beverage corporation PepsiCo has today (Thursday) confirmed it will resume its ties with the Board of Control for Cricket in India through a four-year sponsorship deal.
Specsavers becomes new backer of County Championship
Opticians chain Specsavers has been named the new title sponsor of the English County Championship after agreeing a deal with the England and Wales Cricket Board.
Six-fold increase in value of World Twenty20 since 2007
The commercial value of the ICC World Twenty20 tournament, which gets underway next month in India, has increased six-fold since the first tournament in 2007, Sports Sponsorship Insider understands..
Diageo extends Force India sponsorship as part of Mallya settlement
Alcoholic drinks producer Diageo has extended its sponsorship of Force India as part of a settlement deal with Vijay Mallya, the team principal and part-owner of the Formula One motor-racing team.
Cricket Ireland extends with Toyota, rekindles Tourism Ireland partnership
Cricket Ireland has renewed its partnership with Japanese carmaker Toyota, while the national governing body has also teamed up with Tourism Ireland ahead of next month’s World Twenty20 national team tournament.
Emirates retains Durham in cricket portfolio
Dubai-based airline Emirates has agreed to a seven-year extension of its sponsorship deal with English county cricket club Durham, under which the team’s ground will be given a new name.
KFC dishes up T20 renewal with Cricket South Africa
Restaurant chain KFC has agreed a four-year contract extension to continue as the title sponsor of international Twenty20 cricket in South Africa.
Micromax backs Asia Cup’s switch to Twenty20 mode
Indian consumer electronics company Micromax has acquired title sponsorship rights to the 2016 edition of national team cricket tournament the Asia Cup.