Cricket
Royal Challengers Bangalore sign OTT platform as new main sponsor
Royal Challengers Bangalore has signed OTT entertainment platform Eros Now as its title sponsor for the 2018 season of the Indian Premier League (IPL) Twenty20 cricket competition.
RCB engages with female audience, Sunrisers Hyderabad extend with sponsor
Indian Premier League Twenty20 cricket outfit Royal Challengers Bangalore has agreed sponsorship deals with fashion brands Wrogn and Imara, while rival team Sunrisers Hyderabad has renewed its partnership with Kansai Nerolac Paints.
Hampshire signs Adidas kit deal
Hampshire County Cricket Club has agreed a kit partnership with German sportswear manufacturer Adidas.
Nokia rekindles ties with IPL’s Knight Riders
Mobile phone manufacturer Nokia has agreed to become the principal sponsor of Indian Premier League Twenty20 cricket franchise the Kolkata Knight Riders.
Magellan axes Cricket Australia deal amid ball-tampering scandal
Magellan Financial Group has today (Thursday) become the first major Cricket Australia sponsor to terminate its association with the body in the wake of the ball-tampering scandal that has enveloped the national team.
Royal Challengers Bangalore sign HP as principal sponsor
Indian Premier League Twenty20 cricket team Royal Challengers Bangalore has agreed a shirt sponsorship deal with the Indian division of US technology company HP.
Cricket Australia partners weigh up options amid ball-tampering scandal
Cricket Australia’s commercial partners are considering their options as the ball-tampering scandal arising from the national team’s Test match in South Africa continues to make headlines, both at home and abroad.
Durham lands new shirt sponsor
English County Championship cricket club Durham has agreed a sponsorship deal with specialist fund management company Liontrust.
Tata Motors partners with Indian Premier League
Indian automotive company Tata Motors has agreed a deal for its Nexon brand to sponsor the Indian Premier League Twenty20 cricket tournament.
Royal Challengers Bangalore sign principal partner
Indian Premier League Twenty20 cricket franchise Royal Challengers Bangalore has named cement manufacturer Nuvoco Vistas as a principal partner.
Kings XI Punjab secures new shirt sponsor
Indian Premier League Twenty20 cricket team Kings XI Punjab has signed a shirt sponsorship deal with fabric care, home care and personal care brand Fena.
Mumbai Indians land new shirt sponsor
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has signed a shirt sponsorship deal with online travel company Goibibo.
IPL signs double deal ahead of new season
Indian tyre manufacturer Ceat has renewed its sponsorship of the Indian Premier League, while the Twenty20 cricket competition has also signed a new partnership with e-commerce firm Paytm.
Prayag adds Nidahas Trophy to cricket portfolio
Indian bathroom fittings manufacturer Prayag has agreed a deal to sponsor the Nidahas Trophy, a Twenty20 cricket tournament that is currently being contested by the national teams of Sri Lanka, India and Bangladesh.
Daredevils unveil sponsors for new IPL season
Indian Premier League Twenty20 cricket team the Delhi Daredevils has announced a number of sponsorship deals ahead of the 2018 season.
Zimbabwe Cricket signs kit sponsor
Cement manufacturing company PPC has entered into a partnership with the Zimbabwe Cricket national governing body.
Lahore Qalandars sign title sponsor ahead of new PSL campaign
Pakistan Super League Twenty20 cricket franchise the Lahore Qalandars has unveiled technology company DWP Group as its new title sponsor.
Royal Challengers Bangalore snap up new kit sponsor
Cement manufacturer Dura has agreed a shirt sponsorship deal with Indian Premier League Twenty20 cricket team Royal Challengers Bangalore.