Cricket

Vodafone ambush Vivo in the IPL Vodafone, who were partners of the Indian Premier League (IPL) for 10 years, decided to only buy broadcast advertising during match breaks for the 2017-18 season

The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A

Cricket West Indies has named Sandals Resorts as its new principal sponsor.

The International Cricket Council has entered into a partnership with Australian winemaker Wolf Blass.

Telco provider Digicel has reached an agreement with Cricket West Indies to end its role as the main sponsor of the body one year early.

Cricket Australia has agreed a deal for Australian energy company Alinta Energy to become the principal partner of the country’s men’s national team.

The Emirates airline has extended a shirt sponsorship deal with Lancashire County Cricket Club in England.

Hampshire County Cricket Club has signed a sponsorship deal with energy supplier Utilita.

The England and Wales Cricket Board has today (Friday) announced banking group NatWest as the title partner of the upcoming Pakistan Test series, while opticians chain Specsavers has been named as the body’s official Test partner in a deal that begins with the summer series against India.

The England and Wales Cricket Board has expanded its partnership with the UK division of Korean automotive manufacturer Kia.

Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.

Cider brand Stowford Press has renewed its partnership with the Lord’s cricket ground in London.

Restaurant chain and pizza delivery company Domino’s has entered into a partnership with Indian Premier League Twenty20 cricket team Royal Challengers Bangalore.

Indian Premier League Twenty20 cricket team the Delhi Daredevils has agreed sponsorship deals with consumer electronics company Acer and parcel service provider DTDC.

Radio network 93.5 Red FM has renewed its sponsorship of Indian Premier League Twenty20 cricket team Sunrisers Hyderabad.

Indian Premier League Twenty20 cricket franchise the Mumbai Indians has agreed a deal for Korean consumer electronics company Samsung to become its new principal sponsor.