Cricket
ECB extends agreement with Vitality to The Hundred
The England and Wales Cricket Board (ECB) has added health and life insurance company Vitality to the sponsorship portfolio for its new short format competition, The Hundred
Kings XI Punjab adds Ebix Cash as Main Sponsor
Indian Premier League cricket team Kings XI Punjab has signed financial and insurance company EbixCash as its new main sponsor
Be a Shot Maker – Oppo & the International Cricket Council
With the ‘Be a Shot Maker’ campaign, smart phone brand Oppo leveraged its ICC partnership to boost exposure in its South Asian strongholds and new UK target market.
Kingsmead Stadium lands naming-rights deal with Hollywoodbets
South African sports betting operator Hollywoodbets has agreed a deal to acquire naming rights to Kingsmead Cricket Ground, home of Durban-based franchise the Dolphins
ECB defends KP sponsorship of The Hundred, sports marketers add support
The England and Wales Cricket Board (ECB) has defended its partnership with snack brand KP, the Official Team Partner to new tournament, The Hundred
New Zealand Cricket adds title sponsor for Twenty20 league
The New Zealand Twenty20 cricket league, Super Smash has agreed a title rights partnership with Indian sports game Dream11
ECB extends New Balance partnership to The Hundred
The England and Wales Cricket Board have signed up sportswear brand New Balance as the Official Kit Supplier to its new short-format competition, The Hundred
The Hundred adds New Era as Official Headwear Supplier
The England and Wales Cricket Board (ECB) has signed up US-based sports headwear and apparel brand New Era as the Official Headwear Supplier to The Hundred
Ambuja Cements to activate around India cricket series against South Africa
Indian cement manufacturer Ambuja Cements will be the official partner of the Indian cricket team for its upcoming six-game home series against South Africa
Caribbean Premier League fills sponsor roster for new season
Twenty20 cricket competition the Caribbean Premier League has filled its sponsor programme for its 2019 season
Fee rises as TCM retains Asian Cricket Council sponsorship mandate
Indian sports management company Twenty First Century Media (TCM) has retained its contract to market sponsorship rights to tournaments staged by the Asian Cricket Council, with the value of the deal rising…
Hero extends as Caribbean Premier League title sponsor
Indian motorcycle manufacturer Hero MotoCorp has renewed its title sponsorship of the Caribbean Premier League Twenty20 cricket competition
Paytm extends BCCI rights at 58% price increase per match
Digital payments brand Paytm has extended its partnership with the Board of Control for Cricket in India (BCCI) for four more years
Marston’s retains beer partnership with Lord’s
Marston’s Beer Company has agreed a five-year extension to its sponsorship and supply partnership with Marylebone Cricket Club, the owners of Lord’s Cricket Ground.
Eden Park lands Qatar Airways partnership
Qatar Airways has agreed a deal to sponsor the Eden Park stadium in Auckland, New Zealand.
Qatar Airways will serve as the stadium’s official airline partner.
ACC launches tender for 2020-2023 Asia Cup sponsorship rights
The Asian Cricket Council has launched a tender process for their sponsorship rights package of Asia Cup tournaments between 2020 and 2023.
10CRIC seals global betting deal with Caribbean Premier League
Indian online betting brand 10CRIC has signed a new global betting partnership with the Caribbean Premier League (CPL)
Edgbaston teams up with LUKE
Menswear brand LUKE has agreed a new partnership with Edgbaston Stadium, home of Warwickshire County Cricket Club