Cricket
BKT extends and expands Big Bash League sponsorship
Cricket Australia has renewed and upgraded its association with Indian-specialist tyre brand BKT for Australia’s T20 competition, the Big Bash League (BBL).
Dettol joins Cricket Australia as one-day and T20 series sponsor
Disinfectant and antiseptic brand Dettol has signed as the home series naming partner to Cricket Australia’s one-day and T20 men’s international team competitions in a four-year deal.
Cricket Has No Boundaries – NatWest & the ECB
Over the English cricket summer of 2019, NatWest activated its principal partnership with the ECB by celebrating cricket’s diversity and inclusion.
ICC launches merchandising ITT for upcoming World Cups in India
The International Cricket Council has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the M…
Indian Premier League gets underway in UAE
The 2020 Indian Premier League T20 cricket tournament got underway on Saturday in the United Arab Emirates, after a six-month delay due to the Covid-19 pandemic
Mumbai Indians match 2019 sponsorship revenues
Indian Premier League champions the Mumbai Indians have announced several new sponsorship deals and said their sponsorship income this season will match 2019
ODI sponsor Momentum to end Cricket South Africa deal
Financial services provider Momentum has revealed that it will not be renewing its one-day international sponsorship of the Cricket South Africa (CSA) national governing body when the deal expires next…
RCB sign DP World as latest sponsor ahead of 2020 IPL season
Indian Premier League (IPL) team Royal Challengers Bangalore (RCB) has signed up multinational logistics company DP World as its latest sponsor
Round-Up: Rossi bound for Malaysia, IPL’s 20,000 Covid-19 tests and more
Seven-times MotoGP champion Valentino Rossi has dismissed speculation he will be retiring from the sport at the end of the season, saying he is on the verge of signing a new deal with Malaysian-based team…
Cricket Australia extends sponsorship with KFC
Cricket Australia has extended and expanded its long-running sponsorship agreement with fast-food restaurant chain KFC, covering naming rights to the Big Bash League and new rights around women's cricket
Women’s team and Big Bash rights raise value of Vodafone’s CA deal
Cricket Australia signed telco Vodafone as its Test match series naming rights partner at a double-digit percentage uplift on the previous contract
Round-Up: Olympics Covid-19 discussions underway, human rights groups question Beijing 2022, PCB increases cricketer pay, and more
International Olympic Committee president Thomas Bach said "important and intensive discussions" were taking place in the coming weeks about Covid-19 counter measures for the Tokyo Olympics
Round-Up: Fans at Roland Garros, three bidders for Serie A, PP Sports sees market correction, and more
The French Open tennis championship at Roland Garros later this month will allow entry to up to 11,500 fans per day - Reuters/CNA
IPL releases schedule, season will start with Mumbai v Chennai
The Indian Premier League has released the schedule for its 2020 season in the United Arab Emirates
Round-Up: PP Sports ‘to sue’ EPL, Bach addresses Beijing expo, East Bengal to join ISL, and more
Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
SunRisers Hyderabad sign up Valvoline as main sponsor ahead of 2020 IPL season
Indian Premier League (IPL) franchise SunRisers Hyderabad has signed up automotive services specialists Valvoline as its new main sponsor
Round-Up: Wada threat to US athletes, Kooyong Classic cancelled, Williams family leaves F1, and more
America's top athletes could be banned from the Olympics and other major international sporting events if the US follows through on its threat to withdraw funding from the World Anti-Doping Agency - Reuters
Pakistan and Sri Lanka T20 leagues target November starts
T20 cricket franchise leagues in Pakistan and Sri Lanka have announced plans to play later this year. Meanwhile, Indian Premier League preparations continue, with teams adding more sponsorship deals