Cricket
BCCI ‘extends shirt sponsor deal’ with Byju’s
The Board of Control for Cricket in India has extended its national team shirt sponsorship deal with Indian edtech company Byju's by a year, until end-March 2023, according to local media reports
Rajasthan Royals announces principal sponsorship deal with Happilo
Indian Premier League franchise Rajasthan Royals has announced a principal sponsorship agreement with dried snacks brand Happilo ahead of the latest edition of the T20 cricket tournament
Yorkshire signs Kukri to fill kit supplier position after Nike exit
Yorkshire County Cricket club has agreed a deal with international sportswear brand Kukri to become its new kit supplier
IPL strikes ‘multi-year’ RuPay sponsorship; small crowds allowed at opening matches
The Board of Control for Cricket in India has announced a “multi-year” sponsorship agreement with payment services system RuPay ahead of the start of the 15th edition of the Indian Premier League later thi…
TikTok secures naming rights to Pakistan-Australia series
Social media service TikTok has acquired the naming rights to the upcoming Test match series between Pakistan and Australia
Delhi Capitals adds third principal sponsor with extended OctaFX deal
Indian Premier League franchise Delhi Capitals has announced an "extended" sponsorship agreement with forex broker OctaFX, which becomes one of three principal sponsors
Gujarat Titans strike two-year Ather Energy principal sponsorship deal
Indian Premier League franchise Gujarat Titans has announced a two-year principal sponsorship agreement with Indian electric vehicle manufacturer Ather Energy
Lucknow Super Giants scores Gigabyte Technology sponsorship deal
Indian Premier League franchise Lucknow Super Giants has announced a sponsorship deal with Taiwanese computer hardware firm Gigabyte Technology and its subsidiary gaming technology brand Aorus
Sunrisers Hyderabad ink principal sponsorship deal with Cars24
Indian Premier League franchise Sunrisers Hyderabad has announced a principal sponsorship agreement with Indian second-hand cars trading platform Cars24
ICC picks Turnstile for sponsorship evaluation brief
The International Cricket Council (ICC) has appointed sponsorship valuation agency Turnstile to work alongside its commercial team during the next commercial rights cycle
CWI expands Apex Group deal to include England test series title rights
Cricket West Indies (CWI) has furthered its association with global financial services provider Apex Group through title sponsorship of its upcoming home Test series against England
PCB strikes broadcast deal with Foxtel, TikTok sponsorship
Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
Slice replaces Samsung as Mumbai Indians main shirt sponsor
Indian credit card challenger brand Slice has signed as the ‘Principal Sponsor’ of the Indian Premier League’s Mumbai Indians in a three-year deal, from 2022 to 2024.
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Lahore Qalandars add three sponsors ahead of PSL season
Pakistan Super League franchise Lahore Qalandars has added three sponsors ahead of the 2022 season, which begins at the end of this month
Tata lands Indian Premier League title sponsorship
Indian conglomerate Tata Group is to replace Chinese mobile phone manufacturer Vivo as the title sponsor of the Indian Premier League cricket competition.
The Times of India reports Tata will pay Rs6
Lucknow’s IPL team lands My11Circle as principal sponsor
Fantasy gaming company My11Circle has agreed a deal to sponsor a new Indian Premier League cricket franchise that will be based in the city of Lucknow
Twenty First Century Media to market revamped Sharjah T20 tournament
Indian sports marketing agency Twenty First Century Media has agreed a deal manage the commercial rights of the revamped Cricketers Benefit Fund Series (CBFS) T20 competition in Sharjah in the United Arab…
Fantasy gaming platform Howzat announced as Legends League Cricket title sponsor
Indian fantasy gaming platform Howzat has been announced as the title sponsor of the inaugural Legends League Cricket tournament