Boxing

Boxing

Matt Riches, head of sports marketing for Suntory Beverage and Food, Great Britain and Ireland, explains the sponsorship strategy for the company's Lucozade brands and their recent endorsement deal with England midfielder Jude Bellingham.
Boxing
Events

Boris van der Vorst, a prominent opponent of International Boxing Association (IBA) president Umar Kremlev, has been elected as the inaugural president of World Boxing, with the new organisation also detailing an events plan and signing its first sponsor.
Boxing
Governance

The International Boxing Association (IBA) has confirmed that its controversial sponsorship deal with Russian state-owned gas company Gazprom has ended, claiming it has other partners lined up
Boxing

Gareth Griffiths, director, partnerships and sponsorship at Virgin Media O2, talks to SportBusiness Sponsorship about the refocusing of the telco’s sponsorship portfolio following O2’s merger with Virgin Media.
Boxing
Sponsorship & Marketing

Prominent boxing promoter Top Rank Boxing has expanded its agreement with Bud Light, in which the Anheuser-Busch brand will continue as the entity’s official beer sponsor and also become its exclusive h…
Boxing
Sponsorship & Marketing

The International Boxing Association (IBA) has added equipment, footwear and apparel brand Sting to its sponsorship portfolio
Boxing
Sponsorship & Marketing

Sports hydration brand Wow Hydrate has renewed its sponsorship agreement with the UK-based Boxxer promotion, SportBusiness understands
Boxing
Events

Rematch, the immersive events company founded by Seven League’s Richard Ayers and backed by industry luminaries including DAZN’s John Gleasure and former Coca-Cola marketing director Ricardo Fort, has…
Boxing
Events

Unified heavyweight world champion Anthony Joshua has signed a ‘career-long’ promotional deal with the Matchroom Boxing promoter.
Boxing
Events

International Boxing Association (Aiba) president Umar Kremlev has said that the sport’s world governing body has cleared its debts and hit his specified $50m (€42m) target from sponsorship, broadcast and…
Boxing
Finance & Law

The International Boxing Association (Aiba), the sport’s world governing body seeking to implement reform and recover its role in organising boxing events at the Olympics, has announced today (Wednesday) t…
Boxing
Sponsorship & Marketing

The International Boxing Association (Aiba) has agreed a sponsorship deal with Russian energy giant Gazprom
Boxing
Sponsorship & Marketing

Mike Tyson's upcoming exhibition fight against Roy Jones Jr. at Staples Center in Los Angeles, California, has secured a sponsorship agreement with legal cannabis technology company Weedmaps.
Boxing
Finance & Law

Russian Boxing Federation (RBF) secretary general Umar Kremlev has made the bold claim that Aiba can raise $50m (€42.3
Baseball
Events

Fifa has created a new international match window in 2022, from January 24 to February 1, to ease fixture congestion caused by the Covid-19 pandemic - Japan Today
Boxing
Events

Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA
Athletics
Events

The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Badminton
Events

Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports