Boxing
Maxinutrition: Integrated marketing strategy to drive rebranding
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
PlayStation lands Top Rank Boxing shot
Sony Computer Entertainment has agreed a deal to become the official gaming partner of boxing promoter Top Rank Boxing in a move that will promote its PlayStation games consoles.
Betway weighs in with Froch-Groves Wembley rematch
Online betting and casino company Betway has signed a title sponsorship agreement with promoter Matchroom Sport for the World Boxing Association and International Boxing Federation super-middleweight world title rematch between Carl Froch and George Groves.
BetFred agrees summer boxing deal
UK-based boxing promotions company Frank Warren Promotions and its associated pay-television channel Box Nation has agreed a title sponsorship deal with bookmaker BetFred for its two major summer fight cards.