Basketball

NBA basketball franchise the Charlotte Hornets has secured partnerships with US financial institution Bank of America and household cleaning products firm the Libman Group.

Global gift card marketplace Raise has entered into a corporate partnership with NBA basketball team the Milwaukee Bucks.

Basketball Australia, the sport’s governing body in the country, has entered into a partnership with real estate investment firm Vicinity Centres.

Californian casino and hotel company Agua Caliente Casino Resorts has agreed a deal to become the presenting sponsor of NBA basketball team the LA Clippers for the 2015-16 season.

The Infront Sports & Media agency, exclusive marketing partner of China’s CBA Professional Basketball League, has confirmed Swiss watch brand Tissot as the new official timekeeper of the CBA League.

NBA basketball franchise the Toronto Raptors has agreed a new partnership with sports nutrition firm BioSteel.

The Turkish Basketball Federation (TBF) president stepped in to help the Infront agency secure state betting brand Spor Toto as title sponsor of the Turkish Basketball Super League (BSL) in a high-value deal despite tough economic conditions in the country.

The IMG agency has more than doubled the value of Euroleague Basketball’s betting sponsorship rights after segmenting the offering and selling it by country.

Luxury watch brand Tag Heuer has terminated its partnership with the Chinese Basketball Association – less than a month after signing a deal to become the body’s official timekeeper.

NBA basketball franchise the Charlotte Hornets has extended its partnerships with insurance agency Insurance of America and restaurant chain McAlister’s Deli.

British Basketball League club the London Lions has extended its partnership with car supermarket chain Motorpoint.

NBA basketball franchise the Sacramento Kings has entered into a partnership with technology solutions provider Advantel Networks.

US telecommunications company Verizon has agreed a multi-year marketing partnership with the National Basketball Association.

The North American NBA basketball league has announced a partnership with UK yoghurt producer Müller to cover the NBA Global Games in London next year.

US regional financial services company Charlotte Metro Credit Union (CMCU) has entered into a partnership with NBA basketball team the Charlotte Hornets.

North American NBA basketball franchise the Orlando Magic has extended its partnership with Disney Parks, a subsidiary of the Walt Disney Company that manages the media and entertainment firm’s theme parks and vacation resorts.