Basketball
Paint Collaboration – AT&T & NBA Paint & Chicago Bulls
The Chicago Bulls and telecoms partner AT&T teamed up with a leading NBA Twitter account called ‘NBA Paint’ to create a ‘fan-first’ series of social and physical assets amplified via Twitter throughout the 202…
Experience – American Express & NBA 2K & NBA
The ‘American Express x NBA 2K22 Experience’ was a December 2021 in-real-life and digital streaming gaming partnership which brought elements of the NBA 2K digital world to life for AmEx card members, avi…
Sportfive nets extension to Bayern Basketball sponsorship mandate
Sportfive has extended its exclusive agency agreement with Basketball Bundesliga club FC Bayern Basketball for a further three years until June 2025
Alba Berlin jersey deal latest for Cazoo in Germany
German basketball team Alba Berlin has signed up online automotive retailer Cazoo as its new shirt sponsor
Kigali Arena adds BK Group as naming-rights sponsor in $8m deal
Financial services company BK Group has acquired naming rights to Kigali Arena, a 10,000-seat venue in the Rwandan capital, in a six-year deal worth $8m (€7.5m).
Entrepreneurial Solutions Partners added to Basketball Africa League portfolio
The Basketball Africa League (BAL), the continental league developed by the International Basketball Federation (Fiba) and NBA, has signed up Entrepreneurial Solutions Partners (ESP) as a new sponsor
Warriors further renew jersey patch deal with Rakuten
The National Basketball Association's Golden State Warriors have further renewed their jersey patch deal with Japanese multinational corporation Rakuten
BBL and WBBL renew with Kappa, Cazoo makes first basketball move
The British Basketball League (BBL) and Women’s British Basketball League (WBBL) have renewed an exclusive kit supply agreement with Kappa.
Coinbase expands WNBA presence
United States-based cryptocurrency exchange platform Coinbase has expanded its presence within the Women's National Basketball Association by partnering with the Women’s National Basketball Players As…
Yili plant-based brand backs China’s women’s basketball team
Chinese dairy giant Yili's plant-based products brand Yili Zhixuan has become an official partner of the Chinese national women's basketball team
NBA to resume Indian scouting programme
The National Basketball Assocation (NBA) has announced it will resume its Indian talent scouting programme, NBA Jump, for the first time since the beginning of the Covid-19 pandemic in 2020
Moovit backs Basketball Champions League’s Final Four
Moovit, a mobility-as-a-service solutions provider and urban mobility app, has agreed a deal to sponsor the Basketball Champions League for the upcoming Final Four stage of the competition
Bucks seeking Deer District naming rights deal
Defending NBA champions once again look to flex commercial muscle
Rakuten Sports signs as Golden State Warriors agency of record in APAC markets
The NBA’s Golden State Warriors has signed an agency of record agreement with Rakuten Sports, an offshoot of the basketball club’s jersey patch sponsor Rakuten, in key Asia-Pacific markets.
Endesa extends backing of Spain’s women’s basketball league
Energy company Endesa has renewed an agreement with the Spanish Basketball Federation (FEB) for title sponsor rights to the Liga Femenina de Baloncesto, the country’s top-tier women’s league.
Sun Life renews Raptors jersey patch deal, takes on health and wellness designation
Canadian insurance company Sun Life has renewed as the official jersey patch sponsor of the NBA’s Toronto Raptors.
NBA, Foot Locker Europe strike multiyear sponsorship extension
The National Basketball Association has continued its recent run of commercial activity in Europe by securing a multiyear sponsorship extension with footwear and sportswear retailer Foot Locker Europe
WNBA Dream brings in Microsoft as jersey patch sponsor
The Women's National Basketball Association's Atlanta Dream has brought in Microsoft as its new jersey patch sponsor as part of a wide-ranging multiyear agreement with the American multinational technology…