Baseball
Yankees ink sponsor deal with New York Life
The New York Yankees of Major League Baseball have announced a multi-year agreement with insurance company New York Life in a deal that includes stadium signage and brand presence throughout Yankee Stadium,…
MLB, Fanatics launch debut patches for Opening Day, trading cards
Major League Baseball, the MLB Players Association, and Fanatics Collectibles have created patches for every MLB debutant beginning with Opening Day that will be authenticated and feature on their rookie…
Marlins complete MLB jersey patch deal with ADT
Electronic security services company ADT will be the official jersey patch sponsor of MLB club the Miami Marlins in 2023, agreeing a three-year deal through the 2025 season
Zoom signs ‘first-of-its-kind’ MLB sponsorship
Major League Baseball has entered into a wide-ranging sponsorship agreement with Zoom that affords the communications platform exposure during in-game replay reviews, television broadcasts and at the league…
Boston Red Sox sign BetMGM as first betting sponsor
The Boston Red Sox Major League Baseball team has signed a sponsorship deal with sports betting and iGaming operator BetMGM
DirecTV sponsors USA Baseball for World Baseball Classic
DirecTV will sponsor USA Baseball's team at the upcoming 2023 World Baseball Classic (WBC) in a deal that includes a jersey patch on the left sleeve of the Americans' uniforms
Oxy steps up as Houston Astros’ jersey patch sponsor
The Houston Astros Major League Baseball team has agreed a deal for energy company Oxy to become its new jersey patch sponsor
MLB’s Rangers appoint CSM to land first jersey patch sponsor
Major League Baseball's Texas Rangers have turned to the CSM Sport & Entertainment agency to land their first-ever jersey patch sponsor
LA Angels bring in Foundation Building Materials as jersey patch sponsor
The Los Angeles Angels have named Foundation Building Materials (FBM) as the team's official jersey patch partner, becoming the fourth Major League Baseball club to announce such a deal
MLB’s Diamondbacks agree jersey patch deal with Avnet
Major League Baseball's Arizona Diamondbacks have agreed a multi-year deal with Arizona-based global technology distributor and solutions provider Avnet that will see the company's logo on the sleeve of…
LA Angels star Ohtani signs endorsement with New Balance
Two-time American League All-Star and 2021 AL Most Valuable Player Shohei Ohtani has signed with Boston-based sports apparel company New Balance
MLB’s Giants, Fanatics extend retail deal by 10 years
Major League Baseball's San Francisco Giants and sports merchandise and digital platform Fanatics have announced a 10-year extension of their retail partnership, which will grant Fanatics more physical…
Red Sox strike landmark jersey patch deal with MassMutual
Iconic MLB franchise aligns with Massachusetts-based insurance company
MLB posts more sponsorship growth in 2022
Forthcoming jersey patch deals expected to accelerate revenue escalation
Home Run Derby X (London) – FTX and MLB
Crypto brand FTC teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with a blockbuster event in London on July 9 to …
MLB signs CBD agreement with Charlotte’s Web in industry first
Deal marks new territory among major North American stick-and-ball properties
Sage enters US sponsorship market with MLB deal
Major League Baseball has signed up global accounting, finance, human resources, and payroll company Sage to its sponsorship portfolio, representing the company's first North American sports partnership
Adidas ends Tatis Jr.’s contract after PED suspension
Sports apparel and footwear brand Adidas has ended its partnership with Major League Baseball’s San Diego Padres shortstop Fernando Tatis Jr.