Baseball
Los Angeles Dodgers strike deal with Security Benefit
Major League Baseball team Los Angeles Dodgers has agreed a commercial partnership with US retirement market specialist Security Benefit.
Chicago Cubs warm up for Opening Night with Weber
Major League Baseball team Chicago Cubs has signed a multi-year sponsorship agreement with grill manufacturer Weber.
PepsiCo strikes MLB extension
US multinational food and beverage corporation PepsiCo has announced a multi-year extension to its sponsorship agreement with Major League Baseball Properties, which has run for over 15 years.
Texas Rangers bring local partner on board
Major League Baseball franchise Texas Rangers has entered into a partnership with data centre services provider CyrusOne.
Sycuan pitches in with San Diego Padres extension
Major League Baseball team San Diego Padres has announced a five-year renewal of its partnership with the Sycuan Band of the Kumeyaay Nation.
Zevia pitches in with Oakland Athletics deal
Major League Baseball team Oakland Athletics has agreed a commercial partnership with zero calorie soda brand Zevia.
Pittsburgh Pirates team up with Coca-Cola
Major League Baseball team Pittsburgh Pirates has announced a multi-year partnership with soft drinks giant Coca-Cola.
Detroit Tigers strengthen ties with AAA Michigan
Automobile club AAA Michigan has signed a five-year sponsorship agreement with MLB baseball team Detroit Tigers.
Church & Dwight strikes MLB deal
Personal care and household products manufacturer Church & Dwight has reached a multi-year agreement to make its Arm & Hammer and OxiClean brands the official laundry, detergent and stain removers of Major League Baseball.
Sport takes centre stage at the UK Sponsorship Awards
The music was pumping at the London Marriott Hotel in Grosvenor Square, London last night, as the UK Sponsorship Awards rattled through more than 20 award categories and three personality awards as part of the event’s 20th Anniversary celebrations.
Letter from the IEG Sponsorship Conference, Day Three and Four
Day three of the 2014 IEG Sponsorship Conference started at a round table with director of global partnerships for logistics company UPS, Betsy Wilson.
MLB’s Blue Jays unveil Acer partnership
Information and communication technology company Acer has struck a one-year partnership with Major League Baseball’s Toronto Blue Jays.
Letter from the IEG Sponsorship Conference, Day Two
Day two at the IEG Conference in Chicago began with an opening address from Less Ukman, founder and chief insights officer of IEG.
MLB’s Pirates toast brewery partnership
Major League Baseball team Pittsburgh Pirates has announced a multi-year partnership with beer producer the Pittsburgh Brewing Company.
MLB’s Pirates strike extended deal with Highmark
Health insurance provider Highmark Blue Cross Blue Shield has signed a multi-year extension to its partnership with Major League Baseball team Pittsburgh Pirates.
MLB makes a date with Match.com
North American baseball league Major League Baseball has entered into a partnership with dating website Match.com for the 2014 season.
Rawlings pitches in with Chinese baseball deal
Sporting goods manufacturer Rawlings has announced a six-year agreement to become the official apparel and equipment sponsor of the Chinese Baseball Association.
MLB’s Rockies sign coffee partner
Gourmet coffee company Marley Coffee has agreed to become an official partner of Major League Baseball’s Colorado Rockies in the US.