Baseball
Milwaukee Brewers sign up new sausage partner
US sausage company Johnsonville has signed a long-term agreement with MLB baseball franchise the Milwaukee Brewers.
MLB teams up with haircare company
North America’s Major League Baseball has agreed a multi-year sponsorship deal with haircare specialist Regis Corporation.
Shinhan takes KBO League title sponsorship in record deal
Financial services company Shinhan Bank has been unveiled as the new title sponsor of the KBO League, the top division of baseball in South Korea.
MLB’s Rangers in golf partnership
North American Major League Baseball franchise the Texas Rangers has agreed a naming-rights deal with a refurbished golf club near to its Globe Life Park home.
Aurora links up with Brewers
The Milwaukee Brewers Major League Baseball franchise has signed a sponsorship deal with not-for-profit healthcare provider Aurora.
Red Sox replace Budweiser with local brand
US beer brand Samuel Adams has agreed a sponsorship deal with Major League Baseball team the Boston Red Sox.
Major League Baseball extends StubHub partnership
North America’s Major League Baseball has renewed its partnership with online ticket exchange StubHub.
MLB signs latest new partner
Major League Baseball has continued its recent sponsorship drive by partnering with private office supplier W.B. Mason.
YouTube makes major sponsorship commitment with World Series deal
Major League Baseball has entered into a wide-ranging partnership with YouTube, through which the video-sharing platform’s YouTube TV service will be the presenting sponsor of this year’s World Series.
Doosan sets first with MLB partnership
Korean conglomerate Doosan has agreed a multi-year partnership with Major League Baseball, through which it will become the first brand to be a presenting sponsor of the American League Divisional Series.
WBSC opens new sponsor category with Japanese partner
The World Baseball Softball Confederation has entered into a partnership with JXTG Nippon Oil & Energy Corp., a Japanese petroleum company.
Camping World sets first with MLB partnership
North America’s Major League Baseball has entered into a multi-year partnership with outdoor and camping products retail store chain Camping World.
MLB’s Giants link up with Alaska Airlines
Alaska Airlines has entered into a partnership with MLB baseball franchise the San Francisco Giants.
Globe Life takes naming rights to Rangers’ new ballpark
Globe Life and Accident Insurance Company has expanded a deal with the Texas Rangers to become the naming rights partner for the Major League Baseball team’s new ballpark.
Yankees team up with Panasonic
Major League Baseball franchise the New York Yankees has entered into a partnership with Japanese consumer electronics company Panasonic.