Baseball
Chicago Cubs team up with Comcast, Gallagher
Major League Baseball team the Chicago Cubs has signed partnerships with telco Comcast and financial services company Gallagher.
MLB’s White Sox sign up new beer partner
North American Major League Baseball team the Chicago White Sox has entered into a partnership with craft brewery the Goose Island Beer Company.
MLB’s Giants, Yankees sign new deals
The San Francisco Giants and New York Yankees North American Major League Baseball franchises have sealed partnerships with business spend management company Coupa Software and membership warehouse club operator BJ’s Wholesale Club, respectively.
MLB’s Angels renew with Yokohama
Japanese tyre manufacturer Yokohama has extended its partnership with North American Major League Baseball franchise the Los Angeles Angels.
Texas Rangers sign new partners, Tireco enters sports market with Padres
Major League Baseball outfit the Texas Rangers has signed up three new sponsors ahead of the new season, while rival team the San Diego Padres has partnered with tyre distributor Tireco.
MLB signs up Hankook as latest sponsor
Korean tyre manufacturer Hankook has agreed a sponsorship deal with North America’s Major League Baseball.
Major League Baseball extends Game of Thrones partnership
North America’s Major League Baseball has renewed its Game of Thrones-focused partnership with US pay-television broadcaster HBO.
MLB signs double deal ahead of new season
North America’s Major League Baseball has agreed sponsorship deals with shaving cream company Barbasol and Kingsford Charcoal.
Yankees sign insurance partner
Major League Baseball team the New York Yankees has agreed a sponsorship deal with insurance and investment organisation Starr Companies.
Oakland Athletics snap up new beverage partner
Soft drinks manufacturer Dr Pepper Snapple Group has agreed a five-year deal to become the official beverage partner of Major League Baseball team the Oakland Athletics.
MLB extends landmark YouTube TV partnership
Major League Baseball has extended and expanded its wide-ranging partnership with YouTube TV, the cable-free live television service of video-sharing company YouTube.
San Francisco Giants sign bikeshare partner for spring training
Major League Baseball team the San Francisco Giants has entered into a partnership with bikeshare company LimeBike.
Diamondbacks return MLB tradition with new sponsor deal
Delivery services company OnTrac has entered into a partnership with Arizona Diamondbacks, through which it will sponsor the Major League Baseball team’s new bullpen cart initiative at Chase Field.
MLB signs partner to aid communications at ballparks
Major League Baseball has entered into a multi-year partnership with business communications company Mitel in a move designed to enhance the technology offering at ballparks.
Tampa Bay Rays replace Pepsi with Coca-Cola
Major League Baseball team the Tampa Bay Rays has entered into a partnership with Coca-Cola after opting to end an agreement with rival soft drinks manufacturer PepsiCo.
MLB’s Angels land Japanese partner after Ohtani signing
Japanese consumer electronics company Funai Electric Co. has entered into a partnership with Major League Baseball franchise the Los Angeles Angels.
Snapple signs MLB partnership
North America’s Major League Baseball has agreed a sponsorship deal with soft drinks brand Snapple.
Comerica renews naming rights to Tigers ballpark
US financial services company Comerica Bank has struck a five-year extension to its naming rights deal for the home of Major League Baseball team the Detroit Tigers.