Baseball
First National Bank extends backing of Harrisburg Senators ballpark
Fanatics sign first deal in Asia with Fukuoka SoftBank Hawks
Chicago Bulls hand over new sponsorship asset to Calamos
MLB teams up with Google Assistant for League Championship Series
Doosan adds NLDS sponsorship to MLB deal
MLB signs presenting sponsor for Players’ Weekend
Miami Marlins link up with holiday company
New York Yankees extend with partner
WBSC signs SSK partnership for flagship events
Japanese baseball equipment manufacturer SSK has agreed a supplier partnership for a host of events organised by the World Baseball Softball Confederation.
Chicago White Sox team up with Budweiser
Major League Baseball team the Chicago White Sox has agreed a sponsorship deal with US beer brand Budweiser.
Washington Nationals sign expanded deal with PenFed
Major League Baseball team the Washington Nationals has renewed its partnership with PenFed Credit Union, a leading federal credit union in the US.
MLB’s Phillies sign grocery partner
Major League Baseball team the Philadelphia Phillies has entered into a multi-year partnership with the Giant Food Stores chain of retail outlets.
Major League Baseball signs snack foods partner
North America’s Major League Baseball has entered into a partnership with Utz Quality Foods.
Doosan enhances MLB ties with Yankees deal
Korean conglomerate Doosan has entered into a multi-year partnership with Major League Baseball team the New York Yankees.
MLB, NBA to sell stakes in fantasy sports companies
Major League Baseball and the NBA basketball league have opened talks over the sale of their stakes in daily fantasy sports companies DraftKings and FanDuel, respectively, but have maintained they are committed to their commercial partnerships with the firms.
St. Louis Cardinals partner with star’s clothing brand
Major League Baseball team the St. Louis Cardinals has agreed a sponsorship deal with clothing line M4, which is owned by star player Yadier Molina (pictured).
MLB’s Under Armour transition delayed
US sportswear manufacturer Under Armour’s partnership with North America’s Major League Baseball will now begin in 2020 as originally planned, instead of 2019.
National adds Washington Nationals to MLB portfolio
Major League Baseball franchise the Washington Nationals has entered into a sponsorship deal with rental car company National.