Australian Rules Football
AFL and NRL deals highlight Therabody’s ‘significant investment’ in Australia
Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019
CoinJar cryptocurrency exchange sponsors AFL’s Melbourne Football Club
Australian cryptocurrency exchange CoinJar has signed as a sponsor of the AFL’s Melbourne Football Club for both its men’s and women’s teams.
T
Therabody doubles up in Australia as AFL follows NRL sponsorship
Tech wellness company Therabody, best-known for its Theragun massage therapy device, has signed as the Australian Football League’s official recovery partner.
Geelong Cats and Ford extension to reach world record-breaking 100-year mark
The Geelong Cats Australian Football League team has extended its sponsorship agreement with Ford Australia in a deal that will take the association between the two organisations to a record-breaking 100…
NRL’s Cronulla Sharks ‘searching for new sponsor’ for 2021 season
Australian National Rugby League club Cronulla Sharks is reportedly searching for a new major sponsor after rainwater products manufacturer Ace Gutters Durakote Roofing decided not to extend its deal beyond…
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Combined AFL and AFLW rights key driver of Google Australia sponsorship
Google Australia made its third deal with the Australian Football League (AFL) in three years when it signed as an Official Partner of the AFL, including new rights to the AFLW women’s league, last month.
Round-Up: Wuhan targets “hugely symbolic” Open, IOA reviews Li Ning deal, LaLiga international viewing jumps, and more
Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…
Fabric of the Swans – QBE & Sydney Swans
Running from March to September 2019, insurer QBE leveraged its long-running partnership with AFL side Sydney Swans to promote its ongoing road safety campaign.
Clangers Happen – AAMI & AFL
Running throughout the 2019 AFL season, Clangers Happen was a comic campaign pushing the idea that insurance brand AAMI is there to help when things go wrong.
Virgin Australia collapse could cost Australian sport more than A$7m per year
Sponsorship deals worth more than A$7m (€4.1m/$4.4m) ) per year are under threat from the collapse of Virgin Australia into voluntary administration, SportBusiness can reveal.
Major sponsor of NRL’s Cronulla Sharks halts payments
Australian National Rugby League (NRL) club Cronulla Sharks has been dealt a financial blow after major sponsor, rainwater products manufacturer Ace Gutters indicated it will halt payments on its deal
Coles supermarket signs A$3m-per-year AFL sponsorship
Australian retail group Coles has signed as the Official Supermarket of the Australian Football League (AFL) and Australian Football League Women’s (AFLW) in an exclusive five-year deal.
AFL’s Richmond appoints Turnstile to value sponsorship rights
Australian Football League champion Richmond Football Club has appointed the Turnstile agency to value its sponsorship portfolio
HSBC switches focus to Swans after Rugby Australia deal ends
HSBC Australia has signed up as a premier partner and the official banking partner of the Sydney Swans Australian Football League club
Austbrokers acquires Carlton player and corporate network rights
Risk management firm Austbrokers has joined Australian Football League (AFL) club Carlton as a Gold Partner and become a co-major sponsor of the Carlton IN Business (CIB) corporate network
Melbourne Football Club secures Hertz sponsorship
Car hire company Hertz has signed a three-year sponsorship deal with Australian Football League team Melbourne Football Club in the 'Major Partner' category
AFL Women’s naming rights – National Australia Bank & the Australian Football League
National Australia Bank (NAB) aligned its assets across the AFL and AFL Women’s competition to meet their brand awareness and affinity objectives and build a strong rapport across AFL’s fan base.