Australian Rules Football
Emirates extends long-standing Collingwood partnership
AFL Aussie rules football club Collingwood has agreed a five-year extension to its premier partnership with Emirates, taking its association with the Dubai-based airline into a third decade
Kennedy takes title position for AFL China game
The Australian Football League’s regular season match in China will be named the ‘Kennedy Cup’ as part of a three-year title deal with the luxury watch and jewellery retail brand.
U
Metricon extends naming rights deal with Gold Coast Suns stadium
Australia’s largest home-builder, Metricon Homes, has extended its naming rights deal with Aussie Rules club the Gold Coast Suns for four more years.
AFL’s Giants hail landmark stadium naming rights deal
AFL Aussie rules football club Greater Western Sydney Giants has hailed a groundbreaking partnership that will see the naming rights to its primary home stadium reflect the team’s name.
Brisbane Lions fills major sponsor void with Neds deal
AFL Aussie rules club Brisbane Lions has moved quickly to secure a new co-major partner for the 2019 season after agreeing a deal with online bookmaker Neds
Toyota strikes A$74m extension with Australian Football League
The Australian Football League has signed a massive four-year deal with major sponsor Toyota Australia until 2023.
The agreement is reportedly worth A$18.5m (€11.5m/$13.1
AFL’s Eagles extend with shorts sponsor AGL
AFL Aussie rules football team the West Coast Eagles has renewed its kit sponsorship deal with energy company AGL
NAB renews naming deal with Women’s AFL
The National Australia Bank (NAB) has extended its Premier Partner deal with the Australian Football League women’s competition until 2022.
Westpac ends stadium Naming Rights deal after 20 years
Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.
Carlton stadium to remain an Aussie rules Ikon
Cleaning services company Ikon has extended its stadium naming rights partnership with AFL Aussie rules football club Carlton
AFLX lands title sponsor deal with realestate.com.au
The AFL Aussie rules football competition has agreed a deal for online property retailer realestate.com.au to become the title sponsor of its short-form AFLX competition.
The deal also names realestate.com
Optus signs guernsey deal with Adelaide AFL club
Aussie Rules club Adelaide Football Club has signed a four-year partnership with Australian telco Optus
Nissan backs AFL’s Hawthorn
AFL Aussie rules football team Hawthorn has signed a sponsorship deal with Japanese automotive manufacturer Nissan
AFL extends stay with AccorHotels
AccorHotels has struck a four-year extension to its partnership with Australian rules football league the AFL
Essendon signs lucrative jersey sponsorship
Essendon has signed furniture retailer Amart as its new co-Major Partner in a deal that is said to give the club the most valuable jersey in Australian rules football league the AFL
Shanghai stadium named ‘Adelaide Arena’ for AFL match
The Australian state of South Australia will again rebrand Shanghai’s Jiangwan Stadium as the ‘Adelaide Arena’ when two Australian Rules Football clubs play at the stadium next year.
T
Icon Group steps up backing of AFLW team
Australian cancer care provider Icon Group has upgraded its association with the women’s team of AFL Aussie rules club the Brisbane Lions.
Virgin Australia books five more years with Aussie rules top-flight
Virgin Australia, Australia's second-largest airline after Qantas, has extended its Official Airline Partner deal with the Australian Football League (AFL) for another five years until the end of 2023