Australian Rules Football
Virgin Australia lands deal with AFL’s Giants
Virgin Australia has agreed a five-year deal to become a co-major partner of Australian Football League club Greater Western Sydney Giants from the start of the 2014 season.
Suns take five more years with Virgin Australia
AFL Australian rules team Gold Coast Suns has signed a five-year sponsorship extension with commercial airline Virgin Australia.
AFL renews Virgin partnership ahead of Grand Final
The Australian Football League has extended its partnership with airline Virgin Australia for a further five years.
Renault maintains faith in AFL with Port Adelaide extension
French automotive giant Renault has renewed and expanded its commercial deal with AFL Australian rules team Port Adelaide.
KooGa extends long-term Western Bulldogs partnership
KooGa has agreed a three-year extension to its long-term kit partnership deal with AFL Australian rules club Western Bulldogs.
Essendon brings up 10 years with Antler Luggage
Australian Football League team Essendon has extended its commercial partnership with suitcase manufacturer Antler Luggage for the 2014 Australian Rules season.
Richmond scores record Jeep extension
Australian Football League team Richmond has extended its joint-major sponsorship deal with automotive brand Jeep for a further four years.
Richmond renews Bingle sponsorship
Australian car insurance provider Bingle has agreed to extend its joint major sponsorship of Australian rules football club Richmond for a further three years until 2016.
AFLPA seeks to tackle binge drinking through new partnership
The Australian Football League Players’ Association has joined the campaign against youth binge drinking in Australia by partnering with the Be the Influence – Tackling Binge Drinking initiative.
Port Adelaide set for sustainable future with new partnership
Australian rules football club Port Adelaide has announced a new premier partnership with Clean Energy Enterprises, with the deal set to activated using the company’s South Australian operating name Solarshop.
SCF teams up with AFL’s Richmond
Cargo container leasing company SCF Group has signed up as a development partner of AFL Australian rules team Richmond.
Optus moves to end Australian football sponsorship
Telecommunications firm Optus has moved to end its sponsorship with Football Federation Australia, bringing an end to a five-year relationship between the two parties.