American Football

Delta Air Lines has reached commercial agreements with NFL American football team the Seattle Seahawks and Major League Soccer franchise Seattle Sounders.

PODS Moving & Storage has agreed a multi-year sponsorship deal with NFL American football franchise the Tampa Bay Buccaneers.

NFL American football franchise Detroit Lions has entered into a multi-year sponsorship deal with retail mortgage lender Quicken Loans.

The Buffalo Bills have agreed a multi-year sponsorship deal to make lifestyle brand Alex and Ani the official jewellery partner of the Buffalo Jills – the NFL American football franchise’s cheerleading squad.

Make-up and beauty products brand Covergirl has entered into a partnership with American football’s NFL to launch its ‘fanicures’ campaign.

The US subsidiary of Japanese tyre manufacturer Yokohama has added the Indianapolis Colts to its American football sponsorship roster ahead of the 2013-14 NFL season.

NFL team the Buffalo Bills has reached a commercial partnership with the locally-based Ellicott Hospitality Company.

Confectionary brand Reese’s has been confirmed as the title sponsor of American football’s college showpiece the Senior Bowl.

Online ticket exchange StubHub has agreed a naming rights deal for a hospitality seating area at FedEx Field, home to NFL American football franchise the Washington Redskins.

Health Diagnostic Laboratory (HDL) has agreed a one-year deal to become the official health and wellness partner of NFL American football side the Washington Redskins.

Global risk management and insurance firm Aon has extended its partnership with American football’s NFL to take in the 2013 and 2014 editions of the league’s International Series in London.

Not-for-profit credit co-operative Scott Credit Union has reached a three-year sponsorship deal to become the official credit union of NFL American football team the St Louis Rams.

Japanese automotive firm Toyota has signed a renewed and expanded sponsorship deal with NFL American football franchise the Indianapolis Colts.

NFL American football team the Tampa Bay Buccaneers has renewed its commercial partnership with regional newspaper the Tampa Tribune.

NFL American football team the San Francisco 49ers has announced a multi-year partnership with multi-national food and beverage company PepsiCo.

NFL American football team the Jacksonville Jaguars has agreed a five-year sponsorship deal with Florida-based supermarket chain Publix.