American Football

North American NFL American football franchise the Washington Redskins has announced the business analytics company SAS as its official data analytics partner.

North American NFL American football franchise the Dallas Cowboys has announced KPOST Roofing and Waterproofing as its official roofing and waterproofing partner.

NFL American football franchise the Minnesota Vikings has announced a 10-year partnership with medical device company Medtronic and sealed a deal with local service Twin Cities Orthopedics.

NFL American football franchise the Dallas Cowboys has announced a long-term extension to its sponsorship deal with Ford Motor Company and the Texas Ford Dealers.

Boston-based airline JetBlue has agreed a multi-year partnership with NFL American football team the New England Patriots.

Alaska Airlines has sealed a deal to acquire the naming rights for the University of Washington's 70,000-capacity Husky Stadium in a contract that is reported to be the most lucrative of its kind in US college sports.

Sporting goods retail store chain Sports Authority has extended its partnership with the Mountain West Conference for title sponsorship of the college sports organisation’s American football championship game.

US sportswear firm Under Armour has secured a long-term partnership extension with the Temple University Department of Intercollegiate Athletics.

US daily fantasy sports operator DraftKings has secured partnerships with NFL American football teams Dallas Cowboys, New England Patriots and Kansas City Chiefs.

Sportswear giant Adidas has agreed a long-term partnership with the University of Wisconsin-Green Bay’s athletics programme.

Retail energy supplier Constellation has agreed a multi-year sponsorship deal with NFL American football team Baltimore Ravens.

Automotive manufacturer Mercedes-Benz USA has sealed a deal to become the naming rights sponsor of a new stadium in Atlanta, US.

Financial services organisation SunTrust Banks has extended its association with NFL American football team Atlanta Falcons to become a founding partner of its new stadium.

NFL American football team Seattle Seahawks has agreed a commercial partnership with Talking Rain Beverage Company.

NFL American football franchise the Minnesota Vikings has signed its second major commercial partnership this week, with the addition of agribusiness and food company Land O’Lakes as the third founding partner for its new U.S. Bank Stadium.

Supermarket chain Hy-Vee has signed up as the second founding partner for U.S. Bank Stadium, the future home of NFL American football franchise Minnesota Vikings.