American Football
Tampa Bay Buccaneers dial up Frontier partnership
Telecommunications company Frontier Communications has entered into a multi-year partnership with NFL American football team the Tampa Bay Buccaneers.
Porsche drives into US sports market with New York Jets
German automotive company Porsche has agreed a multi-year deal to become the official sports car and luxury vehicle of NFL American football franchise the New York Jets.
Broncos given green light to axe Sports Authority deal
NFL American football franchise the Denver Broncos has been given permission by the US Bankruptcy Court to terminate its sponsorship contract with sporting goods retail store chain Sports Authority.
CFL teams up with DraftKings
Daily fantasy sports gaming operator DraftKings has entered into a partnership with American football competition the Canadian Football League.
Camellia Bowl extends with title sponsor
US television broadcasting company Raycom Media has agreed a deal to extend its title sponsorship of the Camellia Bowl US college American football game.
Tampa Bay Buccaneers extend long-running stadium naming rights deal
US financial services company Raymond James Financial has retained naming rights to the Tampa Bay Buccaneers’ home stadium as part of a 12-year extension of its contract with the NFL American football team.
NFL’s Vikings expand partnership with 3M
Global science and technology company 3M has agreed a long-term extension to its partnership with NFL American football franchise the Minnesota Vikings.
Gatorade furthers NFL backing with Chinese partnership
PepsiCo-owned isotonic drinks brand Gatorade has entered into a partnership with the Chinese division of American football league the NFL.
NFL’s Falcons sign up Coca-Cola for new stadium
Soft drinks giant Coca-Cola has agreed a deal to become a founding partner of the Mercedes-Benz Stadium, the new home of NFL American football franchise the Atlanta Falcons.
AB InBev: Focus on exclusivity, player access and experiential assets
Camping World takes naming rights to Orlando Citrus Bowl
North American recreational vehicle, services and accessories company Camping World has acquired the naming rights to the Orlando Citrus Bowl, a multi-use stadium that is currently the home of Major League Soccer franchise Orlando City.
Hyundai adds Dolphins to NFL portfolio
Korean automotive company Hyundai has been named an official sponsor of the Miami Dolphins, bringing its total number of partnerships with NFL American football franchises to five.
NFL’s Jaguars bring in nutrition partner
The Jacksonville Jaguars NFL American football team has agreed a partnership with Nu-Well Physicians, a locally based provider of nutritional products.
Arena Football League secures Geico partnership
Insurance firm Geico has entered into a three-year partnership with indoor American football competition the Arena Football League.
Big Ten drives forward with Cooper Tire deal
Tyre manufacturer Cooper Tire has struck a deal to become an official partner of the Big Ten Conference US college sports championships.
Bridgestone grips on to NFL sponsorship deal
Bridgestone Americas has extended its sponsorship deal with American football’s NFL for five seasons, from 2016-17 to 2020-21.
PG&E to power Super Bowl 50
US natural gas and electric utilities firm Pacific Gas and Electric Company (PG&E) has struck a deal to become a partner of the host committee for this year’s Super Bowl, the championship game of American football league the NFL.
Kansas City Chiefs shop for Hy-Vee extension
NFL American football franchise the Kansas City Chiefs has agreed a seven-year extension to its deal with major partner, US supermarket chain Hy-Vee.