American Football

The Tampa Bay Buccaneers NFL American football franchise has entered into a partnership with local jewellery company Ackerman.

Meat products manufacturer Eckrich has renewed its sponsorship of the College Football Playoff, an annual postseason competition in the US collegiate American football system.

NFL American football franchise the Los Angeles Chargers has partnered with healthcare provider Hoag Memorial Hospital Presbyterian.

NFL American football franchise the Miami Dolphins has agreed a multi-year partnership with luxury real estate company G&G Business Developments.

Sandwich restaurant chain Subway has agreed a deal to sponsor NFL games played in London as part of an agreement with the UK division of the American football league.

US regional financial services company KeyBank has entered into a partnership with the Cleveland Browns NFL American football franchise.

Florida-based electronics manufacturer Jabil has entered into a partnership with NFL American football franchise the Tampa Bay Buccaneers.

Audio equipment manufacturer Bose has renewed its partnership with the NFL American football league.

US telecommunications company CenturyLink has extended a naming-rights partnership with CenturyLink Field, the home of the Seattle Seahawks NFL American football team and the Seattle Sounders Major League Soccer franchise.

Tyre supplier Nokian Tyres has become an official sponsor of the NFL Canada division of American football league the NFL.

NFL American football franchise the New York Jets has signed a multi-year deal with financial services company Municipal Credit Union.

New York-based NFL American football franchise the Buffalo Bills and the Buffalo Sabres NHL ice hockey team have secured partnerships with transportation network company Uber.

The NFL American football league has extended its partnership with global logistics company FedEx.

Geico is the largest media buyer in the car insurance sector, spending $1bn (€937m) on advertising in 2016.

A sports sponsorship needs to align with the sponsor brand's wider marketing and business strategies and directly drive business. It’s a line you hear from brand representatives at almost every sport business conference

Have we got your attention? That was the question burning across presentations on the first day of the Leaders Sport Business Summit in New York City and on the minds of an industry anxious about last year’s broadcast ratings.