Telecoms & Media
Convergence sparks technology sector uncertainty
AMID THE EXCITEMENT and controversy around the Facebook IPO, it is easy to forget that for every dotcom billionaire there are many more winners from the explosion in the digital economy
Vodacom’s mega-deal for Chiefs and Pirates
South African mobile telecommunications company Vodacom has extended its sponsorship of Soweto-based football clubs Orlando Pirates and Kaizer Chiefs in a five-year deal
Mr Bean gives Samsung Olympic push
LOVE HIM or loathe him, Mr Bean a.k
O2 gone but not forgotten at Arsenal
Telecom company O2 this week announced it was ending 10 years of sponsorship at Premier League’s Arsenal when its current deal lapses at the end of July.
Vodafone sponsorship review shows uncertainty in telecoms
IN ITS HEYDAY, mobile operator Vodafone was determined to colour the globe red as it acquired companies in India, Australia, the Middle East, North Africa and across Europe, often using sponsorship to…
Orange set to bid for Euro 2016 sponsorship
THE OFFICIAL EURO 2012 app has been one of the spectacular successes of the tournament with 4
Vodafone keeps fans singing in the rain
MOBILE PHONE company Vodafone has unveiled a prototype umbrella that will charge users' mobile phones and boost their 3G signal
BT Premier League deal goes well beyond sponsorship
BT’S OLYMPIC sponsorship was linked to its work on the media centre and a push into the business telecoms market.
Make or break for tech brands during London Games
DUBBED THE ‘first truly digital Games,’ London 2012 will deliver more content than ever before with the BBC, NBC and other broadcasters making feeds available on internet-connected TVs, PCs, mobile pho…
Orange award organisers positive spin on search for sponsor
ORGANISERS OF the English speaking world’s leading literary prize for women have been left without a sponsor after the mobile phone company Orange said it would not be renewing its backing for the award t…
Bayern profits from domestic support
FC BAYERN MUNICH vs CHELSEA FC: The two clubs in the frame for this Saturday’s UEFA Champions League final have a major opportunity to consolidate their commercial appeal in their respective domestic m…
Samsung capitalises on rivals weakness to build unassailable lead
IT HAS BEEN an exceptional few days for Korean electronics giant and Olympic sponsor Samsung
Malaysia: Out of the shadow of Petronas
WHAT WOULD the Malaysian sponsorship sector be without Petronas, the state-owned oil and gas company, which has poured tens of millions of dollars into Formula One over the last 15 years?
Word clouds over Bahrain GP
THE BAHRAIN FORMULA ONE Grand Prix, cancelled in 2011, was held last weekend despite severe security concerns as a result of the tense political situation in the country
Australian suspicions of Huawei undermine sponsorships but it remains one to watch
HUAWEI IS ONE of the largest companies you’ve never heard of.
World Cup sponsorship still paying through for MTN
Pan-African telecom company MTN has continued to build on its Football World Cup sponsorship to become Africa’s first brand to enter the Brand Finance Global 500 ranking.
Vodafone hockey sponsorship shows its ambition in Indian telecoms
INDIAN TELECOMS is like the siren’s call luring wayward operators onto the rocks.
O2 extends with RFU through 2015 Rugby World Cup
Telecommunications brand O2 has extended its sponsorship of English Rugby in a four-year deal announced by the Rugby Football Union (RFU) this week