Sporting Goods
Adidas and Puma show they are taking their corporate social responsibility seriously in Cambodia
THE TORTUOUS journey taken by major companies in their relationship with overseas manufacturers seems to have come full circle
What’s the N-Score?
BRADY vs MANNING: There has been plenty of talk before this Sunday’s Super Bowl about the relative brand endorsement strengths of quarterbacks Eli Manning of the New York Giants and Tom Brady of the N…
Jamaican sponsors in digital battle
PUMA AND Kappa are both tied to major sports in Jamaica, but which brand has the greater share of voice?
Under Armour backs up its Spurs sponsorship and shows its muscle
TOTTENHAM HOTSPUR are flying high this season. Not only are they on course for a Champions League spot next year but, slip ups at Wolves aside, they may even challenge for honours in 2012
Milan family values
AC vs INTER: This weekend’s Milan derby between AC and Inter will showcase two clubs struggling to hang on to the financial coattails of Europe’s elite clubs.
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Clarke profits from record knock
AUSTRALIAN CRICKET captain Michael Clarke’s 329 not out against India last week should net the player more than $1 million.
No stopping the Jordan juggernaut
JORDAN (THE PLAYER) vs JORDAN (THE OWNER): Last Friday, basketball legend Michael Jordan earned himself a probable few million dollars more when the NBA lockout was resolved in favour of the owners
Adidas sponsorship of British Olympic Team creates little additional value online
ADIDAS RENEWED its sponsorship of the British Olympic Association (BOA) until Rio 2016 this week, extending the partnership between the two parties to 33 years
Asics reinforces NY Marathon sponsorship
ATHLETIC SHOE brand ASICS activated its sponsorship of last weekend’s ING New York Marathon with some saturation outdoor advertising on the marathon route.
adidas thinks pink for charity campaign
In collaboration with Major League Soccer (MLS) partners adidas and Gatorade, October was a key activation month for the league’s breast cancer awareness campaign, conducted by the community outreach i…
Puma takes a punt on Fabregas
Frontloaded bows to no one in appreciation of the subtle midfield arts of Cesc Fabregas and in the wake of recent Puma endorsement deals with the likes of Sergio Aguero and Falcao, Cesc is probably the…
Chinese sportswear brands feel the heat as consumers trade up
AFTER YEARS of breakneck expansion, Chinese sportswear brands such as Li Ning and the China Dongxiang Company are grappling with shrinking margins, slowing sales growth and rising inventories of outdated…
The Fast Show
Sprint superstar Usain Bolt promotes the Puma brand before the IAAF World Championships in Daegu, Korea (August 27 – September 4).
Getting the best from CSR endorsements
IN RECENT YEARS the stampede to develop credible and impactful CSR programmes has seen the development of a different set of marketing skills, one of which is the ability to attract third party support…
‘The Lebrons’ – marketing hit or CSR shocker?
A CARTOON PRODUCT placement vehicle involving controversial NBA star LeBron James and major brands, Nike, HP and Intel, should not detract from the corporate citizenship credentials of the three sponsor…
Adidas flying high despite global uncertainty
ADIDAS HAS shrugged off the effects of recession, the Japanese earthquake and rising raw material costs to raise its sales and profit forecasts for 2011
BRIC brands eye London 2012
TOP OLYMPIC TEAMS look set for a sponsorship windfall as emerging brands fuel competition for top rights in the apparel category
Public decides on FFF paybacks
THE BAD BOY reputation of France’s big name footballers - and the indiscretions of their managers - could trigger a first- of-its-kind repayment to French Football Federation (FFF) partners based on a…