General Insurance

Liberty Insurance has agreed a five-year sponsorship deal with the Gaelic Athletic Association.

English Premier League football club Manchester United announced insurance company Aon as the brand behind an eight-year training kit deal which also covers the naming rights to the team’s training ground.

CURRENT MANCHESTER UNITED shirt sponsor Aon signed up as an official partner of the National Football League (NFL) in the UK, October 23

THE NEW ZEALAND All Blacks played their first rugby international match with the AIG name on their shirt-fronts last week

LAST WEEK, five giant rugby balls, one to represent each competing nation, were planted at the heart of London's insurance industry in Lime Street between the Lloyds and Willis buildings, to mark the launch…

HAS THE ENERGY sector’s love affair with sport peaked in the United Kingdom? Five years ago, sport’s value as a communications tool for brands in the newly-deregulated energy sector was undisputed. In

GLOBAL INSURANCE PROVIDER American International Group (AIG) has signed a five-and-a-half-year sponsorship agreement with the New Zealand Rugby Union (NZRU) – a deal which will see the famous All Blacks j…

WHILE MOST NASCAR fans will not be relishing the end of the current race season in Miami next month, for one lucky winner the season finale cannot come soon enough

FRONTLOADED WANTS to know why mortgage providers in the United Kingdom won’t do promotions like this one by Quicken Loans in association with Stewart-Haas Racing in the United States.

A CAMPAIGN to raise the profile of the Allianz Arena name ahead of the UEFA Champions League final in May could point the way for other venues stripped of their sponsor deals when hosting major international…

ON JULY 5, the New Zealand Rugby Union (NZRU) declared that for the first time the All Blacks could soon be wearing sponsor’s colours on their famous shirts, specifically, the blue and white logo of A…

FOR NEARLY nine years Nationwide was the title sponsor of the Professional Golf Association (PGA)’s development tour. Online services company web.c

DESPITE CHELSEA overcoming Bayern Munich in the Champions League final, social media analysis shows there was a positive result for at least one German last weekend

REPORTS HAVE reached Frontiers from France that German insurance company Allianz has done a deal with Ligue 1 club OGC Nice to name its new stadium

MANCHESTER UNITED'S shirt sponsor, insurance corporation Aon has announced that it is leaving its Delaware headquarters and moving to the UK