Food & Drink
Beer brands tell government that Sponsorship works but in a limited way
ALCOHOL CHIEFS have defended their sponsorship of sports events, claiming that brands have played an important role in the development of grassroots sports across the UK
FA Cup final boosts online buzz for Budweiser
BUDWEISER, flagship brand of US brewer AB InBev, signed a three-year contract with the English Football Association in June 2011 to become the presenting sponsor of the FA Cup
Miller targets sponsorship at Hispanic and African American markets
IN AN ENVIRONMENT where brands streamline their messages to hit as many markets as possible, it is unusual to find one following an aggressive differentiation strategy
Herbalife renews unofficial Beckham deal
GLOBAL NUTRITION, WEIGHT management and personal care company Herbalife has extended its presenting partnership with Major League Soccer (MLS) franchise the Los Angeles Galaxy for a further ten years until…
Etihad trumped by Irish favourite
THE GAELIC Athletic Association (GAA) has extended its partnership with Etihad Airways, but how does the sponsorship fair on social media platforms?
Beer brand deal making continues
BEER SPONSORSHIP is a sector close to Frontiers' heart so we are always keen to report on developments from around the world
Brains keeps its head as Wales partner
BRAINS vs HEINEKEN: After a third Grand Slam victory in Cardiff on Saturday, the Welsh Rugby Union (WRU) raised a glass or three to new partnership deals in the official ale, lager and cider categories
Herbalife’s unofficial ambassador
NUTRITION COMPANY Herbalife is an official sponsor of the world’s best footballer, Barcelona forward Lionel Messi, but there is one man who attracts more social media attention in association with the b…
Welsh rugby proves beer sponsorship category can also be half cut
HARD ON THE heels of a third grand slam in eight years, Welsh rugby can celebrate another success, this time off the field as they have announced partnerships with two beer brands
Ochocinco cashes in on social media presence
MUSCLEPHARM CORPORATION, the Nevada-based nutritional supplement company, signed a one-year sponsorship deal with “NFL superstar and sports social media trendsetter” Chad Ochocinco, a wide receiver for…
Chang finds peace between Barca and Real in co-operative marketing deal
‘BEER BRAND sponsors football team’ must rank just behind ‘Early customers find Boots closed’ in a list of least exciting headlines and on the face of it, ThaiBev’s Spanish football deal is hardly ground-br…
FIFA promotes drinking at 2014 World Cup
FOOTBALLERS THE world over may be subject to strict diets and alcohol-free regimes but the same should not apply to fans according to FIFA
New data shows cost of activating Super Bowl sponsorship
IT'S THE BENCHMARK advertising event of the year where brand watchers have the chance to see who’s up and who’s not in terms of trading and confidence. Wh
Bud vs Bud: battle of the brands may sound death knell for premium Czech beer
IT'S A DISPUTE that has lasted 100 years and has been a thorn in the side of one of the largest sponsors in sport but now Anheuser-Busch is looking at the end game in a battle of global domination…
Kingfisher Airlines increasingly likely to have wings clipped
VIJAY MALYA is the self-proclaimed ‘king of dreams’ but part of his alcohol to airlines empire is turning into a nightmare for the F1 and IPL sponsor. Ki
Up for the FA Cup
BUDWEISER vs E.ON: The third round of the ”FA Cup with Budweiser” heralds the entrance of the Premier League’s big guns into the fray. It’s
Reasons to be cheerful #7: Top global brands still lack penetration
SETTLE DOWN in the back. This is some data to get your head around which shows the kind of opportunities sports marketing can open up
Positive mentions decline for Ferrari and Marlboro
LAST SUMMER at a reported $500 million, Marlboro extended its sponsorship of Ferrari’s F1 entry, the Scuderia Ferrari Marlboro car, until the 2015 season.