Food & Drink

IT'S A HEADLINE guaranteed to get the attention of all keen brand watchers

DUTCH BREWER HEINEKEN had asked for a quick resolution to the row which threatens to split the European game but a crucial meeting in Dublin this week broke up without any decisions being made

IT'S HARD TO RUIN A PISS UP in a brewery but Heineken seems determined to try

THE RECEIVED WISDOM that sales of soft drinks remain steady in economic downturns has been overturned this year with reports of slowing demand for Coca-Cola products in recession-hit Europe
Motorsport

COCA-COLA is evaluating Formula One as a sponsorship platform, a top marketer for the soft drinks giant has confirmed

PUMA WISHED its brand ambassador Usain Bolt a happy birthday on Twitter this week (August 21)
Australian Rules Football

THE AUSTRALIAN FOOTBALL League (AFL) and SABMiller-owned Carlton United Brewers (CUB) negotiated a new 10-year partnership agreement, reportedly worth in excess of AU$50m, with Carlton Draught continuing…

SPORTS SPONSORSHIP INSIDER has learnt that the London Legacy Development Corporation (LLDC) is pursuing two methods of selling the naming rights to the Olympic Stadium

EQUAL PARTNERS in the hosting of Euro 2012, Poland and Ukraine are far from equal in terms of economic development and resultant sponsorship activity

THE RULING PRINCIPLES of Cloozup, a soon-to-be launched social networking platform co-founded and fronted by former Dutch international footballer Ruud Gullit, are to bring fans closer to their favourite…

FAST FOOD and fizzy drinks normally do well in recessions as hard-pressed consumers trade down to cheap eats

THIS IS Exhibit A in the case against Ronaldinho’s $750,000 endorsement contract with Coca-Cola, which was terminated this week (see Talking Points).

Brazilian soccer ace seems determined to end his footballing career in ignominy

UK Members of Parliament have an unenviable life: they struggle with obscurity, take the blame for everything from the weather to Andy Murray failing to win Wimbledon and they can’t even fiddle their e…

VICTORIA BITTER vs CARLTON: Forget Fosters and XXXX, the battle between Victoria Bitter (VB) and Carlton Draught is the one that counts in Australia’s domestic beer market, and both brands are heavily r…

LONDON 2012 Tier 2 sponsor Cadbury unveiled plans for its Olympic House this week, inviting visitors to experience the spirit of the Games in the "mythical world of Joyville"

THE UK BROADCAST of the 2012 FA Cup final invited fan engagement via the second-screen and social media In a coordinated campaign from competition lead partner Budweiser, in partnership with the Football…

THE GERMAN TEAM is looking very strong at Euro 2012, but how does its national beer sponsor Bitburger compete against Euro 2012 sponsor Carlsberg in its home market?