Coca-Cola gears up for F1 entry

COCA-COLA is evaluating Formula One as a sponsorship platform, a top marketer for the soft drinks giant has confirmed. Scott McCune, VP, global partnerships and experiential marketing for The Coca-Cola Company, says there is genuine interest from the Atlanta-based company in the F1 opportunity. And, if given the green light, it will be a Coca-Cola sub-brand that leads the  charge into new sponsorship territory.

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