Olympic sponsorship clashes with MP’s personal brand ambitions

UK Members of Parliament have an unenviable life: they struggle with obscurity, take the blame for everything from the weather to Andy Murray failing to win Wimbledon and they can’t even fiddle their expenses any more. So when Greg Mulholland found himself on the flagship radio current affairs daily, BBC’s Today programme, it must have felt like Christmas at least briefly. Mulholland (for those unfamiliar with the Blue Square Conference end of English politics) is Lib Dem MP for Leeds North West and he was valiantly championing the cause of British beer against those rapacious foreign Johnnys Heineken who are official beer of the London 2012 Olympic and Paralympic Games.