Betting
Ajax signs Asian betting partner
Dutch Eredivisie football club Ajax has entered into a partnership with Asian online betting company KB88.
Bournemouth lands new shirt sponsor
English Premier League football club AFC Bournemouth has unveiled Asian online gaming company M88 as its new shirt sponsor.
Manchester City signs Asian betting partner
English Premier League football club Manchester City has entered into a multi-year partnership with Asian online gaming company Kai-Fa Yule K8.com.
Swansea signs up shirt sponsors for new season
Premier League football club Swansea City has agreed shirt sponsorship deals with Asian gaming company Letou and US online security specialist Barracuda Networks.
Sponsorship in the betting sector, 2016-17
For 2016-17, we have 158 brands and covered 298 properties to map out the sponsorship landscape in the betting sector.
Nantes extends with kit sponsor
French Ligue 1 football club Nantes has extended its kit sponsorship agreement with online poker operator Winamax.
NHL’s Golden Knights secure local casino partnership
Newly-formed NHL ice hockey franchise the Vegas Golden Knights has entered into a partnership with the D Las Vegas casino in Nevada, US.
Rangers opt for 32Red extension
Scottish Premiership football club Rangers has agreed a two-season extension to its shirt sponsorship deal with online casino company 32Red.
Betway extends backing of Cheltenham Festival’s Champion Chase
Online betting and casino operator Betway has agreed a deal to continue as the title sponsor of the Queen Mother Champion Chase, one of the showpiece races at the Cheltenham Festival UK horse-racing event.
LaLiga extends with betting partner
LaLiga, which operates the top two divisions of Spanish football, has renewed its partnership with sports-betting company Sportium.
Bayern extends Tipico partnership
German Bundesliga football club Bayern Munich has extended its partnership with sports betting and casino games provider Tipico.
12Bet signs up as title sponsor for World Cup of Pool
Sports betting company 12Bet has agreed a deal to become title sponsor of the 2017 World Cup of Pool.
Bwin adds Borussia Dortmund to football portfolio
German Bundesliga football club Borussia Dortmund has entered into a partnership with online betting company Bwin.
Newcastle signs new shirt sponsor for Premier League return
Newly promoted English Premier League football club Newcastle United has named Asian online gaming company Fun88 as its new shirt sponsor.
Everton seals record deal with SportPesa
English Premier League football club Everton has signed African online sports betting company SportPesa as its new shirt sponsor.
Bumbet to sponsor Copa Sudamericana
Online gambling operator Bumbet has agreed a deal with the South American Football Confederation (Conmebol) to sponsor the Copa Sudamericana club competition.
Ladbrokes extends as SPFL’s main sponsor
Betting company Ladbrokes has extended its title sponsorship agreement with the Scottish Professional Football League.
LaLiga signs regional deal with SportPesa
African online sports betting company SportPesa has agreed a regional partnership with LaLiga, which operates the top two divisions of Spanish football.