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Manchester City signs Asian betting partner

English Premier League football club Manchester City has entered into a multi-year partnership with Asian online gaming company Kai-Fa Yule K8.com.

The deal begins with the 2017-18 season and names K8.com as the club’s official betting partner in Asia.

Under the agreement, K8.com, which is based in the Philippines, will benefit from pitch-side advertising exposure during games at Manchester City’s Etihad Stadium. Users of the platform will also be given chances to win match tickets and other club-related experiences.

Damian Willoughby, senior vice-president of partnerships at City Football Group, the club’s parent company, said: “City has a growing and passionate fan base in Asia and our commercial profile in the region continues to strengthen, supported by offices in Shanghai, Singapore and Tokyo. This partnership will allow City fans in Asia to interact with the club in a new and exciting way and we’re looking forward to working together.”