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Bournemouth lands new shirt sponsor

English Premier League football club AFC Bournemouth has unveiled Asian online gaming company M88 as its new shirt sponsor.

The two-year partnership will cover the 2017-18 and 2018-19 seasons. Financial terms of the agreement were not disclosed, but Bournemouth confirmed that it represented a club-record deal.

M88’s branding will feature on the front of the club’s shirts as part of the agreement. The company will also benefit from pitch-side advertising exposure at Bournemouth’s Vitality Stadium.

M88 will run fan initiatives and live events to promote the partnership and aid Bournemouth’s growth in Asia.

The partnership was brokered by the SportQuake marketing agency.

M88 will replace fellow online gaming company Mansion Group as Bournemouth’s shirt sponsor.