Sports betting company 12Bet has agreed a deal to become title sponsor of the 2017 World Cup of Pool.
The tournament, which this year runs from June 13-18 in London, England, will now be known as the 12Bet World Cup of Pool.
Barry Hearn, chairman of event organiser Matchroom Sport, said: “We have enjoyed a successful relationship with 12Bet through World Snooker and are pleased to be able to build on that partnership with the 12Bet World Cup of Pool. With the line-up of players and nations announced, this year’s World Cup is set up to be the best yet.”
The contest will feature 32 two-person teams from countries around the world, including reigning champion Chinese Taipei, which is bidding to become the first team to successfully defend its title.
This year’s competition will have a total prize fund of $250,000 (€222,800), with the winning team taking home $60,000.